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Results in Journal Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences: 262

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Julia Klimova, Vladimir Uskov
Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences, Volume 2020; doi:10.21603/2500-3372-2020-5-2-222-231

Abstract:
The informatization is a global trend in the development of the digital economy. It leads to significant changes in requirements for personnel and specialists. The education system provides a tool for training personnel: Federal State Educational Standards outline the basic requirements for future specialists. Unfortunately, the current standards do not always meet the challenges and trends of the digital economy. The research objective was to study the issue of IT training during the period of transition to a digital economy. A thorough analysis of available scientific literature made it possible to describe the theoretical aspects of digital economy, as well as the IT industry. The authors identified a number of categories of specialists that are necessary for the formation and development of the digital economy. A detailed analysis of statistical data revealed some global trends in informatization, as well as the availability of IT specialists in Russian and world econo­mies. The authors also outline the main directions for further research. The results obtained can of interest to researchers involved in the development of the digital economy.
Larisa Shut'ko, Lyudmila Samorodova
Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences, Volume 2020; doi:10.21603/2500-3372-2020-5-2-279-286

Abstract:
The research features integration of Russian economy into the model of sustainable development proposed by the United Nations Organization. The authors considered the main goals of sustainable development and their prospects in Russia. The paper focuses on the case of Kuzbass (Kemerovo region) as a typical resource-type mining region. The authors studied how the local authorities implement the sustainable development concept, solve demographic problems, preserve biodiversity, and protect forests. The research involved elements of systematic and integrated approach. The authors believe that the sustainable development of a mining region depends on the implementation of the best available technologies, energy efficiency, creating green spaces, and production safety. The research also featured the role of coal mining enterprises in the formation of the regional model of sustainable development and achieving the main target priorities of sustainable development in accordance with the UN Program. The article describes the roadmap of the sustainable development model for Russian territories, as well as regional national projects, e.g. digital platforms in coal mining and environmental protection. The authors emphasize the need for reclamation of disturbed lands by coal mining companies.
Elena Kranzeeva, Ksenia Sapegina
Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences, Volume 2020; doi:10.21603/2500-3372-2020-5-2-176-185

Abstract:
The research featured women offenders as a social phenomenon associated with the social role of women. The study was based on the socio-role approach. The authors defined women's crime as an integral part of all crimes committed by women on a certain territory over a certain time period. The statistics of female crime in Russia and its regions came from the General Prosecutor's Office of the Russian Federation, the Chief Directorate of the Ministry of Internal Affairs for the Kemerovo Region, and the Territorial Authority of the Federal State Statistics Service. The authors also analyzed cases of fraud related to maternity capital funds. Firstly, female crime proved an integral part of crime in general; it has its own specifics and is directly related to the roles that women play in society. Secondly, women commit mostly profit-related crimes, e.g. theft or fraud, while murder proved more typical of men. Thirdly, maternity fund fraud appeared to be a relatively new type of crime. Apparently, its female character is associated with childbearing and maternal function. Swindlers see new opportunities in maternal funds, and a woman in distress can easily become an instrument of their criminal activity.
Mariia Pokushko, Alena Stupina, Inmaculada Medina-Bulo, Egor Dresvianskii
Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences, Volume 2020; doi:10.21603/2500-3372-2020-5-2-251-262

Abstract:
The authors applied the Data Envelopment Analysis (DEA) to assess the performance of the heat supply system in the city of Krasnoyarsk. The article provides a detailed description of the DEA method, its positive sides and shortcomings. The research included a comparative analysis of performance assessment methods in terms of advantages and disadvantages. The DEA method proved the most convenient tool for measuring the production efficiency of an object. The authors modified the architecture of the universal decision support system into a DEA-based one. The DEA method also proved highly efficient in assessing the performance of the heat supply system in the city of Krasnoyarsk. The analysis made it possible to develop recommendations to improve the efficiency of the local heat supply system using the case of thirteen unites, e.g. boilers, heat and power plants, etc. The input indicator was represented by the available heat capacity. Heat output to the grid and emission mass were used as output indicators. Based on the available initial data, the authors constructed an output-oriented model for analyzing the functioning environment with one input and two outputs. They identified inefficient units of the Krasnoyarsk heat supply system and proposed optimization of input and output values for each unit to improve the functioning of the heat supply system as a whole. The developed for the upgrading of boilers and heat and power plants had an efficiency index in the range up to 1.
Evgenii Kapoguzov
Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences, Volume 2020; doi:10.21603/2500-3372-2020-5-2-165-175

Abstract:
The research featured the conflict between urban communities that arises as a result of the implementation of the urban improvement strategy. The authors used an interdisciplinary approach to study the institutional dissonance in terms of discursive practices, which is a form of urban communities’ discourse. A sociological survey made it possible to describe the institutional dissonance that appeared when Omsk residents started demonstrating their dissatisfaction with the attempts of the local authorities to improve the urban environment. They claimed that the authorities did not understand the residents’ needs. Moreover, the media transmitted a negative image of the city, which made the citizens even more dissatisfied with their life quality. The research involved an empirical study conducted by the case study method. In included 17 interviews with community activists and five interviews with local authorities. The article introduces the results of an overt observation of the activists and an analysis of the regional mass media. The research revealed the dominant concepts of improvement of the city of Omsk. The institutional dissonance proved recorded in the urban discourse. The research also demonstrated how the dominant concepts of city improvement can reveal themselves in the discourse of activists, regional authorities, and regional media.
Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences, Volume 2020; doi:10.21603/2500-3372-2020-5-2-242-250

Abstract:
The article presents the results of a strategic environmental analysis of the goals of socio-economic development of an average resource region. The research featured the case of Kuzbass as it moves on to technological regulation in the field of environmental protection. The author analyzed various methodological approaches to assessing the environmental component in strategic documents at the regional level. The analysis included sustainable development indicators, including integrated ones, as well as criteria and indicators of the environmental quality of the strategies. The study concentrated on the Strategy of Socio-Economic Development of the Kemerovo region (Kuzbass) up to 2035, which involved industrial and national strategies. The research objective was to identify the regional environmental component in the strategic document and to assess its potential for reducing the anthropogenic pressure on the environment in the context of increasing mining production. The Strategy proved to be based on the principles of continuity, balanced planning, and measurability of strategic environmental goals. However, the principles and mechanisms for achieving the strategic environmental goal require further clarification. The goal is to reduce the negative environmental impact of mining and other industries by switching to the best available technologies in accordance with the new industrial environmental policy of Russia.
Albina Mikhaleva
Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences, Volume 2020; doi:10.21603/2500-3372-2020-5-2-156-164

Abstract:
With its extensive experience in public debate about Leitkultur and multiculturalism, Germany still faces the need for a unifying identification model that would suit both the Germans and the immigrant community. This article considers the socio-political views of Seyran Ates, a female imam and the founder of the Liberal Mosque in Berlin, on cultural identity, Leitkultur, and integration in Europe. The author used the biographical approach and the method of text analysis of monographs, articles, and interviews with S. Ates. The analysis revealed a hierarchical two-component identity structure with a priority of European Leitkultur. Despite the declarative commitment to the transcultural approach, S. Ates is in fact inclined towards a simple mix of cultures. The process of convergence between migrants and the host society, which she does not want to describe in terms of integration, does not receive any other conceptual framework and remains theoretically unclear. One can only guess about its components from her speculations about transcultural identity. However, a simple coexistence in different cultural forms does not reveal the process of transformation at the subject level, but leaves a feeling of cultural chaos.
Polina Shpak
Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences, Volume 2020; doi:10.21603/2500-3372-2020-5-2-270-278

Abstract:
Intellectual property commercialization is one of the current ways of business capitalization. Using the process of commercialization of intangible assets, an enterprise receives both income and competitive advantage. The enterprise increases its market value as a participant of the intellectual property market since industrial intellectual property brings economic benefits, which increase together with its production volume. The present research featured a set of problematic aspects that level the effectiveness of the commercialization of new technologies at Russian enterprises. The research objective was to identify the main difficulties that enterprises face in the process of commercial implementation of industrial intellectual property. The author analyzed indicators that reflect the current practice of commercializing innovations in Russia. The article also focuses on the relationships between the entities participating in the commercialization process and the ways of their effective legal regulation. It contains a number of proposals to address the problems of commercialization of industrial intellectual property as a sphere of entrepreneurial activity in the context of Russian enterprises.
Evgeny Zhernov
Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences, Volume 2020; doi:10.21603/2500-3372-2020-5-2-214-221

Abstract:
The relevance of the research issue is associated with the need for industrial enterprises to transit to the concept of Industry 4.0, which implies the digitalization of the entire array of knowledge of enterprise employees and the conscious management of this array by managers. The present research features the observance of the interests of the human worker when implementing the enterprise 4.0 knowledge management system according to the requirements of the standard. The purpose of the study is to analyze the international standard ISO 30401:2018 "Knowledge management systems – Requirements" (hereinafter – the Standard) through the prism of the interests of the man of labor. The research methodology is based on the systematic and holistic anthroposocial approach. The novelty lies in the application of the anthroposocial approach to the knowledge economy developed by the author to the formulation of critical comments on the Standard. In terms of knowledge management, the author proposes anthroposociality as a new dimension and a priority of the new economy. Research results: the Standard with its basic terms, categories, and guidelines does not take into account the interests of the creator and holder of knowledge, i.e. the man of labor. In the case of the transition of Russian enterprises to the Standard, there may be obstacles to the formation of the human-oriented knowledge economy with Industry 4.0 in the country. The scope of the results is the development of personnel and social policies at the enterprise 4.0, taking into account critical comments on the Standard. Conclusions: the man of labor is the only creator, distributor, and user of automated production and control systems, as well as applied professional knowledge, which is the source of value at the enterprise 4.0. The standard that regulates the development and implementation of the knowledge management system at the enterprise 4.0 should take into account the interests of an employee as a holistically developing person. The information and technical component of the knowledge management system should be friendly to the human worker of the Industry 4.0 enterprise, saving, and not draining them of their cognitive skills and vitality.
Vladislav Shadrin, Sciprofile linkOlga Kotova
Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences, Volume 2020; doi:10.21603/2500-3372-2020-5-2-263-269

Abstract:
Marketing complex acquires a new content as it tries to adjust itself to the changing business practices and consumer behavior. The research objective was to study the content of Marketing 4.0 and the changing relationship between the brand and the consumer. The authors conducted a comparative analysis of the changes in marketing concepts, which proved that consumers have become partners in marketing communications. Internet communities and opinion leaders proved to affect consumer behavior. Social networks and messengers shape attitude of whole communities. The research revealed an increasing role of customization and personalization in the promotion of brands and products in the era of digitalization. Consumer experience and pleasure derived from marketing interaction are becoming more and more important. Previously obtained materials made it possible to define the change in the marketing complex in the digital economy from 4P to 4C. New consumer communities search for information on the Internet, thus overlooking traditional methods of marketing communications.
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