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Tegar Aafanie Purama, Suyatmin Suyatmin
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.2000

Abstract:
Financial communication is how financial performance can be 'read' by the audience and form a certain perception regarding the value of an object, in this context, it can be a company, community, organization, institution, or even an individual. This study aims to determine the effect of Debt to Assets Ratio (DAR), Dividend Payout Ratio (DPR), Return On assets (ROA) and Net Profit Margin (NPM), Against Dividend Payout Ratio (DPR) on perceived-value of companies listed on the Stock Exchange Indonesian Securities 2015-2018. This research uses a quantitative approach by collecting secondary data obtained from IDX. The population in this study is the food and beverage sector manufacturing companies listed on the Indonesia Stock Exchange in the 2015-2018 period. The sampling method is purposive, by determining sample with some specific considerations or with special selection aimed at making the data obtained more representative. The analytical tools used include autocorrelation and reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, f, t-test, and R2 test. To cite this article (7th APA style): Purama, T. A. & Suyatmin (2020). Corporate Financial Communication: How Debt-to-Asset Ratio, Devident Payout Ratio, Return-on-Asset and Net-Profit Margin Shape the Perceived-Value of a Company.
Journal
Communication
Spectrum
, 10(1), 83-99.
Viktor Tuzov, Patrick Owusu Ansah, Chanchanok Boonanant
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.1977

Abstract:
This article comparatively analyzes the images of Chinese tourists on the news websites of Bangkok Post (E-Newspaper) and Channel 7 (E- media), to examine the tone of images of Chinese tourists on the websites of selected mainstream media in Thailand. The results showed a variety of discovery data of Chinese tourists' images happening in Thailand. When studying the national image of each country, it is regarded as a normal problem that the result came out both in a positive and negative way. Through the content analysis approach, this article reveals the basic framework of Chinese tourist behavior within and outside the national image, highlights the close relationship between tourism and national image-building. According to the findings, the frequent keywords that were mostly used and often appeared in news are negative words. The media agenda presented highly in Bangkok Post and Channel7 was the social agenda. Also, the political news received the lowest coverage in both Bangkok Post and Channel7 in regard to the chosen timeframe for the study. Overall, the social agenda was the most presented media agenda in both Bangkok Post and Channel7 To cite this article (7th APA style):Tuzov, V., Ansah, P. O. and Boonanant, C. (2020). China’s National Image: The Analysis of Chinese Tourists on New Media in Thailand.
Journal
Communication
Spectrum
, 10(1), 1-20.
Winanti Praptiningsih, Novi Kurnia
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.2002

Abstract:
Digital media development makes easier for everyone to share information. One of the visible characteristics is the change of audience role to be more active in the convergence era. At this point, hoax comes, such as vaccine danger which massively spreads in 2017-2018. The hoax case content is about kinds of concern, such as health clinical sense, work of digital media, to religious dogma. The article studies the vaccine danger polemic in 2017-2018, from the kinds of hoax appearance to the crisis of the health communication-public sphere in the digital era. This study finds that: First, new media offers people more personal communication space where they can be a consumer and producer of information at once. Second, a clinical sense of health becomes a claim for being right that makes people trust scientific logic and eliminate critical attitude to manipulative works. Third, the health information gap and lack of people's understanding of medical and technical terms make them active consumers who look for information independently through digital media. Fourth, people concern about health information needs so they pay attention to see, read, and even share information. Fifth, hoax with certain interest tends to purpose on fake news that spreads in social media massively. Sixth, insufficient digital literacy in society makes them lost in mass information in the new media era. To cite this article (7th APA style): Praptiningsih, W. & Kurnia, N. (2020). Hoax and the Crisis of Communication-Public Sphere.
Journal
Communication
Spectrum
, 10(1), 1-12
Dyaloka Puspita, Lely Arrianie
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.1957

Abstract:
This article provides an overview of how group communication among Punguan Raja Sonang members, namely the association of students with Batak ethnic backgrounds from the clans of Gultom, Samosir, Sitinjak, Pakpahan and Harianja at the University of Bengkulu. Using a qualitative-descriptive approach with data collection methods by observation, in-depth interviews, and documentation, the results show that the members of Punguan Raja Sonang need the closest people that can help them get to know their fellow Bataks in a clan. The same background, area of origin, belief, and language make the members of Punguan Raja Sonang at the University of Bengkulu have cohesiveness or strength to remain in the clan group. In addition, their sense of Batakness is nurtured through group communication, although there are indications that some group members are colonized by certain Batak character stereotypes, which makes them participate in prejudging other group members who have anomalous characters. Above all, a close togetherness among them can create a high sense of solidarity both with older members and with young peers. To cite this article (7th APA style): Puspita, D. & Arrianie, L. (2020). Cohesiveness, Sense of Ethnicity, and Stereotyping in the Group Communication of Batak Students in Bengkulu University.
Journal
Communication
Spectrum
, 10(1), 52-63. http://doi.org/10.36782/jcs.v10i1.1957
Annisa Fitriana Lestari, Irwansyah Irwansyah
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v9i1.1872

Abstract:
The development of technology, communication and information facilitates cultural exchange in individuals and groups. One form of the phenomenon of cultural exchange is K-Pop. K-Pop has given rise to presence of idol, fans and fandom. Uses and gratification theory shows that individuals actively use the media to fulfill their goals as fans with a form of fandom participation. In economy context, idols are used as a media consumer attraction. Idol cooperation with a media, attracted fans to participate with the media. With the presence of digital media, fans do online fandom participation activities, such as digital comics. The features of digital comics are used by fans as a medium for fandom participation. By making fans of BTS (ARMY BTS Indonesia) in LINE Webtoon, this research was conducted to look at patterns of fan participation with different categories in utilizing digital comic applications as fandom media. Research used constructivism paradigm through a qualitative digital ethnographic approach. Semi-structured interviews were carried out on five informants who were ARMY BTS Indonesia as readers of "Save Me" webtoon and digital observations in LINE Webtoon. The results show that there are two characteristics of fans, namely temporary fan and devoted fan. Other results show that devoted fans take advantage of the features in LINE Webtoon more optimally as a form of dedication to their idols, while temporary fans have other phenomena besides idols to do fandom participation activities. To cite this article (7th APA style): Lestari, A. F. & Irwansyah (2020). Participative Fandom by Army BTS Indonesia in the Digital Comic of Webton Apps.
Journal
Communication
Spectrum
, 10(1), 64-82.
Mochammad Kresna Noer, Deborah Megan
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1984

The publisher has not yet granted permission to display this abstract.
Fitria Mayasari, Indra Khrisnamurti
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.209

The publisher has not yet granted permission to display this abstract.
Nurvica Rosady, Suharyanti Suharyanti, M. Th. Anitawati
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1986

Abstract:
In an era of increasingly fierce competition coupled with the emergence of various kinds of information sources, producers must be able to build good marketing communication to promote their products so the quality and the uniqueness of the product can be known by consumers. One of the promotional tools that can be used is experiential marketing which has 5 types of experience, sense, feel, think, act and relate called SEMs (Strategic Experience Modules) ). This study aims to look at the effect of experiential marketing on the purchase intention of IKEA products. The population is consumers who have visited the IKEA store and are over 22 years old. A sample of 100 people was obtained by purposive sampling. Using multiple regression analysis the results showed that sense and act influence significantly on purchase intention, and the influence of sense is greater than the act. However, independent variables all together affect purchase intention. The ability of independent variables to explain variations in purchase intention is very low. Therefore other additional independent variables are needed in further research. To cite this article (7th APA style): Rosady, N., Suharyanti, & Anitawati, M. Th. (2019). Dampak Experiential Marketing terhadap Minat Beli Produk IKEA [The Impact of Experiential Marketing on Purchase Intention of IKEA Product].
Journal
Communication
Spectrum
, 9(2), 180-xx
Intan Siti Muslicha, Irwansyah Irwansyah
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i1.1871

The publisher has not yet granted permission to display this abstract.
Jusuf Ariz Wahyuono
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1954

The publisher has not yet granted permission to display this abstract.
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