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Kwizela Aristide Basebya
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i2.2080

Abstract:
Amidst COVID19, Beijing was in diplomatic tension with its ‘all-weather friend’ Africa for allegedly targeting Africans in efforts to combat imported cases. As it is in the battle for covid-19 global narrative, U.S. and China faced off. The U.S. took a “condemning China approach,” while China applied “blaming the U.S. of sowing discord on China-Africa friendship.” This study purposely and comparatively picks the two narratives with 1253 pro-U.S. and 683 pro-China total comments as posted on a Tanzanian blogger, Millard Ayo’s Instagram page of 7.2 million followers. It randomly selected 514 (41%) and 276 (40.4%) comments from the two narratives. Through tracking online discourse, coding, and analyzing dominant thematic issues, findings reveal that few netizens asserted China’s story on the incidents, with a significant number supporting retaliation against China. Although the U.S. “condemnation narrative” received high approval, the majority of comments also questioned its moral authority. Interestingly a considerable number of words branded both U.S. and China ‘imperialists’ racing for Africa’s natural resources and wealth. Overall, this research reveals the prevalence of flaws in the Sino-Africa relationship and that the reported discriminations have further worsened the ties, at least for ordinary people. To cite this article (7th APA style):Basebya, K. A. (2020). Battle for Covid-19 Global Narratives: The Tanzanian Online Discourse on Millard Ayo's Instagram.
Journal
Communication
Spectrum
: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2080
Siti Rachma, Nur Kholisoh
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i2.2104

Abstract:
The news of the coronavirus or Covid-19 has become a hot topic of discussion in the last few months. This article investigates the student's reception of the Corona Virus Alert segment broadcasted through the CNN Indonesia news program, "Good Morning." Using Stuart Hall's reception studies model, we conducted in-depth interviews with five students who watched Covid-19 news intensively on "Good Morning," CNN Indonesia. We found that students decode differently the meaning of messages conveyed by the information. Some coded the story in a hegemonic or dominant position --it means they agree with what and how the media frame the events and phenomena. On the other hand, some interpreted the meaning conveyed through the news with a different perspective, indicating they are in the oppositional position. They criticized the media for providing inaccurate, even factual, information. This study is vital in the midst of the Covid-19 pandemic information storm conveyed by both the media and the public. It becomes a reference for how the audience can interpret news differently and can share their interpretations with the community according to what they receive. To cite this article (7th APA style):Rachma, S. & Kholisoh, N. (2020). Students' Reception of Covid-19 News on CNN Indonesia "Good Morning" Program.
Journal
Communication
Spectrum
: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2104
Gizachew Nemomsa Eranfeno
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i2.2024

Abstract:
This article analyzes global responses to the outbreak and spread of Covid-19. Specifically, how international communications on the management of Covid-19 by nations and institutions face challenges due to lack of preparedness and capacity of the countries to tackle the virus's spread. Also, how diplomatic relations for cooperation change into conflicts among economic and political rivals in the world. By reviewing selected online news media coverage and social networking sites of public figures and leaders to respond to the epidemics from January-April 2020, this article also draws upon Wallerstein’s world-systems theory as a conceptual framework. The findings indicate that Covid-19 spread at an alarming rate worldwide and contribute to the politicization of global response to and cooperation on Covid-19. The study concludes that Wallerstein’s categorization of the world through the lens of world-systems theory will no more explain the global health care system's nature. Hence, the author suggests a call for Jan N. Pieterse’s critical globalism to improve the health care system's global discourse. Global integration through media discourse would shape communication flows and approaches of cooperation. It also suggested that the world from the core, periphery, and semi-periphery should discuss to tackle the spread of the virus at this time and global environmental crisis in the future. To cite this article (7th APA style):Eranfeno, G. N. (2020). The Politics of Global Response to Covid-19: Implications for the International Communication of Health Care Systems.
Journal
Communication
Spectrum
: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2024
Inge Salsabila Suryaman, Bambang Sukma Wijaya
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i2.2099

Abstract:
This article exposes how the Indonesian Ketofastosis (KF) community through the Facebook group expresses a healthy lifestyle, cultural practices online, views, and social movements related to the Covid-9 pandemic. Using the netnographic method, we found three main points that stand out in the community: 1) efforts to legitimize lifestyle, 2) sharing and caring practices, 3) social responsibility. Health issues related to Covid-19, such as 'Covid-19 victims mostly have high blood sugar history' or 'Ketoers are more immune than non-Ketoers,' becoming a "logical anchor" for some community members to strengthen their reasons for choosing the KF lifestyle. Several members also shared their experiences of living a healthy lifestyle in the face of the pandemic. Furthermore, administrators and several other members were motivated to carry out social activities by assisting frontline health workers who treat Covid-19 patients. It confirms that the Indonesian KF community has a sense of community as well as social responsibility. This study helps understand the micro-social phenomena associated with a pandemic outbreak. To cite this article (7th APA style):Suryaman, I. S. & Wijaya, B. S. (2020). Dancing with the Covid-19 Pandemic: How Indonesian Ketofastosis Community Express their Healthy Lifestyle on Facebook.
Journal
Communication
Spectrum
: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2099
Marliani Devita, Dessy Kania
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i2.2101

Abstract:
The COVID-19 pandemic triggered the #ngopidirumah movement, which was campaigned on social media by Anomali Coffee as a local coffee shop to adjust consumers' lifestyles during quarantine at home implementing Cyber ​​Public Relations (CPR). This article analyzes the performance of CPR in the #ngopidirumah movement on Instagram during the COVID-19 pandemic. The research method used is the case study approach, with data obtained through in-depth interviews, digital observation, and documentation. The findings show that the implementation of CPR by Anomali Coffee in the #ngopidirumah movement on Instagram makes it easy to access information for consumers who still want to enjoy cafe-style coffee at home. It suits CPR principles, namely Transparency, Internet Porosity, The Internet as An Agent, Richness in Content and Reach. This effort also positively impacts building good relations between Anomali Coffee and consumers in cyberspace during the pandemic. To cite this article (7th APA style):Devita, M. & Kania, D. (2020). Cyber Public Relations Strategy in Anticipating the Pandemic Effects on Café Business: The Case of #ngopidirumah Movement by Anomali Coffee.
Journal
Communication
Spectrum
: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2101
Greta Theresia Ndruru, Adek Risma Dedees
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i2.2100

Abstract:
The National Commission on Violence against Women (Komnas Perempuan) reports that there has been an increase in Domestic Violence (KDRT) during Large-Scale Social Restrictions (PSBB). The results of an online survey conducted by Komnas Perempuan led Magdalene.co to raise violence through the Safe Space channel specifically. Magdalene.co is a feminist online media that actively raises issues of gender and feminism. This study discusses what types of violence occur during the pandemic and how Magdalene.co raises domestic violence. This study uses a qualitative approach by conducting online observations of articles on the Safe Space channel presented during June 2020. This study also conducted interviews with the co-founder and reporter of Magdalene.co. The results found that economic and psychological violence were the two types of violence that increased. These phenomena are due to the uncertain economic conditions during the pandemic. This research also found several efforts made by Magdalene.co in raising the issue of violence during the Covid-19 pandemic, one of which was by using a particular Safe Space channel. Launched June 2020, this channel collaborates with other institutions such as Komnas Perempuan and the "Apik" Legal Aid Institute. To cite this article (7th APA style):Nduru, G. T. & Dedees, A. R. (2020). Domestic Violence during Covid-19 Pandemic: Study on Magdelene.co Articles.
Journal
Communication
Spectrum
: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2100
Laurencia Steffanie Mega Wijaya Kurniawati, Rustono Farady Marta, Mercedes Amanda
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i2.2142

Abstract:
The rapidly developing communication and information technology has forced government agencies to adapt by disseminating information or educating the public through digital media. MARBEL online games with the theme of new habits provide a means of disseminating education related to the importance of maintaining a clean and healthy body, especially for early childhood. This study aims to analyze the content of the game using Philip Mayring's qualitative content analysis method regarding categorized interpretations based on characteristics in a reality, which in this study is a game for early childhood MARBEL New Habits. This is in line with government policies and efforts to harmonize community activities in the new normal era. In addition, it is also supported by the optimization of the use of Digital Media Literacy as a theoretical framework that is presented to understand the importance of technological advances in the midst of the COVID-19 Pandemic, this conceptual dimension that is comprehensively discussed also functions as a cognitive construction tool for early childhood related to a new hygiene culture known as a protocol. health. The results of this study show that the ability to play online which is close to the child's environment can have a significant positive effect, especially on new habits of early childhood, as well as show that technological advances provide opportunities for policymakers to disseminate information and education to the community. Keywords: Content Analysis, Mayring, MARBEL Online Game, COVID-19, Digital Media Literacy. Abstrak Teknologi komunikasi dan informasi yang berkembang pesat membuat lembaga pemerintah harus ikut beradaptasi dengan melakukan penyebaran informasi ataupun edukasi masyarakat melalui media digital. Permainan daring MARBEL dengan tema kebiasaan baru memberikan sarana dalam penyebaran edukasi terkait pentingnya menjaga kebersihan dan kesehatan tubuh khususnya bagi anak usia dini. Penelitian ini bertujuan menganalisis konten permainan tersebut menggunakan metode analisis isi kualitatif Philip Mayring mengenai interpretasi yang dikategorisasikan berdasarkan karakteristik dalam sebuah realitas, yang dalam penelitian ini adalah permainan bagi anak usia dini MARBEL Kebiasaan Baru. Hal ini sejalan dengan kebijakan dan upaya pemerintah guna menyelaraskan aktivitas masyarakat dapat berlangsung dengan baik di era new normal. Selain itu juga ditunjang optimalisasi penggunaan Literasi Media Digital sebagai rerangka teoritis yang dihadirkan untuk memahami pentingnya kemajuan teknologi di tengah Pandemik COVID-19, dimensi konsptual yang dibahas secara komprenhensif ini difungsikan pula sebagai alat konstruksi kognitif anak usia dini terkait budaya kebersihan baru yang dikenal sebagai protokol kesehatan. Hasil dari penelitian ini memperlihatkan kemampuan permainan daring yang berada dekat pada lingkungan anak dapat memberikan pengaruh positif khususnya pada kebiasaan baru anak usia dini secara signifikan sekaligus memperlihatkan bahwa kemajuan teknologi memberikan peluang bagi pemangku kebijakan dalam penyebaran informasi maupun edukasi kepada masyarakat. Kata kunci: Analisis Konten, Mayring, MARBEL, COVID-19, Literasi Media Digital. To cite this article (7th APA style):Kurniawati, L. S. M. W., Marta, R. F. & Amanda, M. (2020). Utilization of Covid-19 Digital Media Literacy through the New Habit Marble Online Game in Early Children.
Journal
Communication
Spectrum
: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2142
Winanti Praptiningsih, Novi Kurnia
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.2002

Abstract:
Digital media development makes easier for everyone to share information. One of the visible characteristics is the change of audience role to be more active in the convergence era. At this point, hoax comes, such as vaccine danger which massively spreads in 2017-2018. The hoax case content is about kinds of concern, such as health clinical sense, work of digital media, to religious dogma. The article studies the vaccine danger polemic in 2017-2018, from the kinds of hoax appearance to the crisis of the health communication-public sphere in the digital era. This study finds that: First, new media offers people more personal communication space where they can be a consumer and producer of information at once. Second, a clinical sense of health becomes a claim for being right that makes people trust scientific logic and eliminate critical attitude to manipulative works. Third, the health information gap and lack of people's understanding of medical and technical terms make them active consumers who look for information independently through digital media. Fourth, people concern about health information needs so they pay attention to see, read, and even share information. Fifth, hoax with certain interest tends to purpose on fake news that spreads in social media massively. Sixth, insufficient digital literacy in society makes them lost in mass information in the new media era. To cite this article (7th APA style): Praptiningsih, W. & Kurnia, N. (2020). Hoax and the Crisis of Communication-Public Sphere.
Journal
Communication
Spectrum
, 10(1), 1-12
Tegar Aafanie Purama, Suyatmin Suyatmin
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.2000

Abstract:
Financial communication is how financial performance can be 'read' by the audience and form a certain perception regarding the value of an object, in this context, it can be a company, community, organization, institution, or even an individual. This study aims to determine the effect of Debt to Assets Ratio (DAR), Dividend Payout Ratio (DPR), Return On assets (ROA) and Net Profit Margin (NPM), Against Dividend Payout Ratio (DPR) on perceived-value of companies listed on the Stock Exchange Indonesian Securities 2015-2018. This research uses a quantitative approach by collecting secondary data obtained from IDX. The population in this study is the food and beverage sector manufacturing companies listed on the Indonesia Stock Exchange in the 2015-2018 period. The sampling method is purposive, by determining sample with some specific considerations or with special selection aimed at making the data obtained more representative. The analytical tools used include autocorrelation and reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, f, t-test, and R2 test. To cite this article (7th APA style): Purama, T. A. & Suyatmin (2020). Corporate Financial Communication: How Debt-to-Asset Ratio, Devident Payout Ratio, Return-on-Asset and Net-Profit Margin Shape the Perceived-Value of a Company.
Journal
Communication
Spectrum
, 10(1), 83-99.
Dyaloka Puspita, Lely Arrianie
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.1957

Abstract:
This article provides an overview of how group communication among Punguan Raja Sonang members, namely the association of students with Batak ethnic backgrounds from the clans of Gultom, Samosir, Sitinjak, Pakpahan and Harianja at the University of Bengkulu. Using a qualitative-descriptive approach with data collection methods by observation, in-depth interviews, and documentation, the results show that the members of Punguan Raja Sonang need the closest people that can help them get to know their fellow Bataks in a clan. The same background, area of origin, belief, and language make the members of Punguan Raja Sonang at the University of Bengkulu have cohesiveness or strength to remain in the clan group. In addition, their sense of Batakness is nurtured through group communication, although there are indications that some group members are colonized by certain Batak character stereotypes, which makes them participate in prejudging other group members who have anomalous characters. Above all, a close togetherness among them can create a high sense of solidarity both with older members and with young peers. To cite this article (7th APA style): Puspita, D. & Arrianie, L. (2020). Cohesiveness, Sense of Ethnicity, and Stereotyping in the Group Communication of Batak Students in Bengkulu University.
Journal
Communication
Spectrum
, 10(1), 52-63. http://doi.org/10.36782/jcs.v10i1.1957
Annisa Fitriana Lestari, Irwansyah Irwansyah
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v9i1.1872

Abstract:
The development of technology, communication and information facilitates cultural exchange in individuals and groups. One form of the phenomenon of cultural exchange is K-Pop. K-Pop has given rise to presence of idol, fans and fandom. Uses and gratification theory shows that individuals actively use the media to fulfill their goals as fans with a form of fandom participation. In economy context, idols are used as a media consumer attraction. Idol cooperation with a media, attracted fans to participate with the media. With the presence of digital media, fans do online fandom participation activities, such as digital comics. The features of digital comics are used by fans as a medium for fandom participation. By making fans of BTS (ARMY BTS Indonesia) in LINE Webtoon, this research was conducted to look at patterns of fan participation with different categories in utilizing digital comic applications as fandom media. Research used constructivism paradigm through a qualitative digital ethnographic approach. Semi-structured interviews were carried out on five informants who were ARMY BTS Indonesia as readers of "Save Me" webtoon and digital observations in LINE Webtoon. The results show that there are two characteristics of fans, namely temporary fan and devoted fan. Other results show that devoted fans take advantage of the features in LINE Webtoon more optimally as a form of dedication to their idols, while temporary fans have other phenomena besides idols to do fandom participation activities. To cite this article (7th APA style): Lestari, A. F. & Irwansyah (2020). Participative Fandom by Army BTS Indonesia in the Digital Comic of Webton Apps.
Journal
Communication
Spectrum
, 10(1), 64-82.
Viktor Tuzov, Patrick Owusu Ansah, Chanchanok Boonanant
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.1977

Abstract:
This article comparatively analyzes the images of Chinese tourists on the news websites of Bangkok Post (E-Newspaper) and Channel 7 (E- media), to examine the tone of images of Chinese tourists on the websites of selected mainstream media in Thailand. The results showed a variety of discovery data of Chinese tourists' images happening in Thailand. When studying the national image of each country, it is regarded as a normal problem that the result came out both in a positive and negative way. Through the content analysis approach, this article reveals the basic framework of Chinese tourist behavior within and outside the national image, highlights the close relationship between tourism and national image-building. According to the findings, the frequent keywords that were mostly used and often appeared in news are negative words. The media agenda presented highly in Bangkok Post and Channel7 was the social agenda. Also, the political news received the lowest coverage in both Bangkok Post and Channel7 in regard to the chosen timeframe for the study. Overall, the social agenda was the most presented media agenda in both Bangkok Post and Channel7 To cite this article (7th APA style):Tuzov, V., Ansah, P. O. and Boonanant, C. (2020). China’s National Image: The Analysis of Chinese Tourists on New Media in Thailand.
Journal
Communication
Spectrum
, 10(1), 1-20.
Jusuf Ariz Wahyuono
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1954

Abstract:
This research highlights the dynamics of the development of the gaming industry in Yogyakarta. This study uses a political economy approach and in particular will focus on one aspect of the political economy in Vincent Mosco's perspective, spatialization. The findings of the study found that the two game developers in Yogyakarta had different characteristics, both resources, to ways to gain profits. This difference determines each developer to expand their business. Where, PT GIT Solution expanded its business by forming GIT ALLIANCE, while Noobzilla expanded its business by creating products (games) that were easier to port. The role of government in the game industry nationally and locally can be seen from the role of BEKRAF, and JDV. Even so, this role is considered not optimal in shaping the ecosystem of the gaming industry, which is indicated by the support that is not comprehensive to other industries (eg publishers), and there are lacks of specific regulations related to the gaming industry that support the development of local gaming industry. To cite this article (7th APA style): Wahyuono, J. A. (2019). Ekonomi Politik Pengembang Game Lokal: Spasialisasi dan Ekspansi Bisnis PT Git Solution dan Noobzilla di Yogyakarta [The Political Economy of Local Game Developer].
Journal
Communication
Spectrum
, 9(2), 108-125
Yulianti Fajar Wulandari, Yan Bastian
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1953

Abstract:
EPL or English Premiere League is a professional football league in England which is a prestigious competition and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study iinvestigates how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative approach and descriptive analysis of communication strategies and program production. By using organizational control theory and management strategy, it was found that ideas were the key to the Creative Team in increasing the rating and share of “EPL” program on MNCTV. The "EPL" creative communication management strategy in MNCTV can also be applied to other programs of MNCTV. To cite this article (7th APA style): Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV].
Journal
Communication
Spectrum
, 9(2), 141-158.
Mochammad Kresna Noer, Deborah Megan
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1984

The publisher has not yet granted permission to display this abstract.
Nurvica Rosady, Suharyanti Suharyanti, M. Th. Anitawati
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1986

Abstract:
In an era of increasingly fierce competition coupled with the emergence of various kinds of information sources, producers must be able to build good marketing communication to promote their products so the quality and the uniqueness of the product can be known by consumers. One of the promotional tools that can be used is experiential marketing which has 5 types of experience, sense, feel, think, act and relate called SEMs (Strategic Experience Modules) ). This study aims to look at the effect of experiential marketing on the purchase intention of IKEA products. The population is consumers who have visited the IKEA store and are over 22 years old. A sample of 100 people was obtained by purposive sampling. Using multiple regression analysis the results showed that sense and act influence significantly on purchase intention, and the influence of sense is greater than the act. However, independent variables all together affect purchase intention. The ability of independent variables to explain variations in purchase intention is very low. Therefore other additional independent variables are needed in further research. To cite this article (7th APA style): Rosady, N., Suharyanti, & Anitawati, M. Th. (2019). Dampak Experiential Marketing terhadap Minat Beli Produk IKEA [The Impact of Experiential Marketing on Purchase Intention of IKEA Product].
Journal
Communication
Spectrum
, 9(2), 180-xx
Fitria Mayasari, Indra Khrisnamurti
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.209

Abstract:
Advances in communications technology have allowed new forms of trade, i.e. through online means between sellers and customers. The use of Facebook social networking platform as a tool for online trade has brought a question on the factors influencing the creation of trust in among its users who are engaged in a community of craft makers (sellers and customers). This research hypothesised that three independent variables influence trust, namely intensity of interaction, similarity of interest and endorsement. The research was done through questionnaires distributed to 151 samples. Data analysis was performed through SPSS, using Spearman's correlation to note the strength of relationship between variables. Results of the questionnaire show a medium strength correlation between the independent and dependent variables. To cite this article (7th APA style): Mayasari, F. & Khrisnamurti, I. (2019). “Dear Sis”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores.
Journal
Communication
Spectrum
, 9(2), 159-174. http://dx.doi.org/10.36782/jcs.v9i2.209
Intan Siti Muslicha, Irwansyah Irwansyah
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i1.1871

Abstract:
Technological advances have now given birth to new media. The information environment arises from the simultaneous and rapid interconnected Internet evolution of transmission systems, the amount of content, quality and structure of the new media itself. One example of new media is social media, including Instagram. Instagram is now not only an arena for uploading photos but as a means to carry out digital marketing activities. The social media platform has developed as a form of global communication and bridges the relationship between humans and products. As time goes on, a new business model has been born that can be found on Instagram. The business model is often called "jastip", which is a synonym for entrusted services, which allows Instagram users to buy goods through providers of services that are usually different cities or countries. This article aims to find out information about “jastip” and its impact on business activities and digital marketing, especially in Indonesia. To cite this article (7th APA style): Muslicha, I. S. & Irwansyah (2019). Instagram dan Fenomena “Jastip” di Indonesia [Instagram and the “Jastip” Phenomena in Indonesia].
Journal
Communication
Spectrum
, 9(2), 126-140.
Dyama Khazim Setyadi
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1952

Abstract:
In a digital transformation era, various companies are competing to change communication patterns with consumers, so that consumers are expected to be more loyal to the company. One of transformation is social media optimization to build the conversation with consumers. The use of Twitter as one of the social media platforms in Indonesia by the company is currently considered as something that is needed, even though Twitter's popularity is not as high as Facebook, Instagram, or Youtube. With 22 million users in Indonesia, Twitter is one channel for companies in customer relations, one of which is as part of the customer relationship management channel. Using the netnographic method, this study analyzes the role of Twitter as part of a company's CRM channel in the digital age, especially in banking industry, as well as its implications for consumers. To cite this article (7th APA style): Setyadi, D. K. (2019). Peran Twitter dalam Digital Customer Relationship Management di Industri Perbankan [The Role of Twitter in the Digital Customer Relationship Management in Banking Industry].
Journal
Communication
Spectrum
, 9(2), 93-107
Holy Rafika Dhona
Published: 19 February 2019
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i1.2026

Abstract:
Michel Foucault is a popular thinker accros disciplines in academia. In Indonesian communication studies, his concepts is used in several way as an instrument analysis on many communication act/event. The problem is only little, or even no one, wrote how to do Foucualdian method of analysis in the context of communication studies. This article proposes how to do Foucauldian analysis in communication studies by focusing in analyzing of statement, historical analysis and analisis of power. This article explain that Foucauldian discourse analysis is not textual-linguistic analysis, then it could be done in all of research area within communication studies, including communication researches with managerial perspective such as public relations, business communication and others. To cite this article (7th APA style):Dhona, H. R. (2019). Analisis Wacana Foucault dalam Studi Komunikasi [Using Foucauldian Discourse Analysis in Communication Studies].
Journal
Communication
Spectrum
, 9(1), 79-98. http://dx.doi.org/10.36782/jcs.v9i1.2026
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