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Winanti Praptiningsih, Novi Kurnia
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.2002

Abstract:
Digital media development makes easier for everyone to share information. One of the visible characteristics is the change of audience role to be more active in the convergence era. At this point, hoax comes, such as vaccine danger which massively spreads in 2017-2018. The hoax case content is about kinds of concern, such as health clinical sense, work of digital media, to religious dogma. The article studies the vaccine danger polemic in 2017-2018, from the kinds of hoax appearance to the crisis of the health communication-public sphere in the digital era. This study finds that: First, new media offers people more personal communication space where they can be a consumer and producer of information at once. Second, a clinical sense of health becomes a claim for being right that makes people trust scientific logic and eliminate critical attitude to manipulative works. Third, the health information gap and lack of people's understanding of medical and technical terms make them active consumers who look for information independently through digital media. Fourth, people concern about health information needs so they pay attention to see, read, and even share information. Fifth, hoax with certain interest tends to purpose on fake news that spreads in social media massively. Sixth, insufficient digital literacy in society makes them lost in mass information in the new media era. To cite this article (7th APA style): Praptiningsih, W. & Kurnia, N. (2020). Hoax and the Crisis of Communication-Public Sphere.
Journal
Communication
Spectrum
, 10(1), 1-12
Tegar Aafanie Purama, Suyatmin Suyatmin
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.2000

Abstract:
Financial communication is how financial performance can be 'read' by the audience and form a certain perception regarding the value of an object, in this context, it can be a company, community, organization, institution, or even an individual. This study aims to determine the effect of Debt to Assets Ratio (DAR), Dividend Payout Ratio (DPR), Return On assets (ROA) and Net Profit Margin (NPM), Against Dividend Payout Ratio (DPR) on perceived-value of companies listed on the Stock Exchange Indonesian Securities 2015-2018. This research uses a quantitative approach by collecting secondary data obtained from IDX. The population in this study is the food and beverage sector manufacturing companies listed on the Indonesia Stock Exchange in the 2015-2018 period. The sampling method is purposive, by determining sample with some specific considerations or with special selection aimed at making the data obtained more representative. The analytical tools used include autocorrelation and reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, f, t-test, and R2 test. To cite this article (7th APA style): Purama, T. A. & Suyatmin (2020). Corporate Financial Communication: How Debt-to-Asset Ratio, Devident Payout Ratio, Return-on-Asset and Net-Profit Margin Shape the Perceived-Value of a Company.
Journal
Communication
Spectrum
, 10(1), 83-99.
Dyaloka Puspita, Lely Arrianie
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.1957

Abstract:
This article provides an overview of how group communication among Punguan Raja Sonang members, namely the association of students with Batak ethnic backgrounds from the clans of Gultom, Samosir, Sitinjak, Pakpahan and Harianja at the University of Bengkulu. Using a qualitative-descriptive approach with data collection methods by observation, in-depth interviews, and documentation, the results show that the members of Punguan Raja Sonang need the closest people that can help them get to know their fellow Bataks in a clan. The same background, area of origin, belief, and language make the members of Punguan Raja Sonang at the University of Bengkulu have cohesiveness or strength to remain in the clan group. In addition, their sense of Batakness is nurtured through group communication, although there are indications that some group members are colonized by certain Batak character stereotypes, which makes them participate in prejudging other group members who have anomalous characters. Above all, a close togetherness among them can create a high sense of solidarity both with older members and with young peers. To cite this article (7th APA style): Puspita, D. & Arrianie, L. (2020). Cohesiveness, Sense of Ethnicity, and Stereotyping in the Group Communication of Batak Students in Bengkulu University.
Journal
Communication
Spectrum
, 10(1), 52-63. http://doi.org/10.36782/jcs.v10i1.1957
Annisa Fitriana Lestari, Irwansyah Irwansyah
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v9i1.1872

Abstract:
The development of technology, communication and information facilitates cultural exchange in individuals and groups. One form of the phenomenon of cultural exchange is K-Pop. K-Pop has given rise to presence of idol, fans and fandom. Uses and gratification theory shows that individuals actively use the media to fulfill their goals as fans with a form of fandom participation. In economy context, idols are used as a media consumer attraction. Idol cooperation with a media, attracted fans to participate with the media. With the presence of digital media, fans do online fandom participation activities, such as digital comics. The features of digital comics are used by fans as a medium for fandom participation. By making fans of BTS (ARMY BTS Indonesia) in LINE Webtoon, this research was conducted to look at patterns of fan participation with different categories in utilizing digital comic applications as fandom media. Research used constructivism paradigm through a qualitative digital ethnographic approach. Semi-structured interviews were carried out on five informants who were ARMY BTS Indonesia as readers of "Save Me" webtoon and digital observations in LINE Webtoon. The results show that there are two characteristics of fans, namely temporary fan and devoted fan. Other results show that devoted fans take advantage of the features in LINE Webtoon more optimally as a form of dedication to their idols, while temporary fans have other phenomena besides idols to do fandom participation activities. To cite this article (7th APA style): Lestari, A. F. & Irwansyah (2020). Participative Fandom by Army BTS Indonesia in the Digital Comic of Webton Apps.
Journal
Communication
Spectrum
, 10(1), 64-82.
Viktor Tuzov, Patrick Owusu Ansah, Chanchanok Boonanant
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.1977

Abstract:
This article comparatively analyzes the images of Chinese tourists on the news websites of Bangkok Post (E-Newspaper) and Channel 7 (E- media), to examine the tone of images of Chinese tourists on the websites of selected mainstream media in Thailand. The results showed a variety of discovery data of Chinese tourists' images happening in Thailand. When studying the national image of each country, it is regarded as a normal problem that the result came out both in a positive and negative way. Through the content analysis approach, this article reveals the basic framework of Chinese tourist behavior within and outside the national image, highlights the close relationship between tourism and national image-building. According to the findings, the frequent keywords that were mostly used and often appeared in news are negative words. The media agenda presented highly in Bangkok Post and Channel7 was the social agenda. Also, the political news received the lowest coverage in both Bangkok Post and Channel7 in regard to the chosen timeframe for the study. Overall, the social agenda was the most presented media agenda in both Bangkok Post and Channel7 To cite this article (7th APA style):Tuzov, V., Ansah, P. O. and Boonanant, C. (2020). China’s National Image: The Analysis of Chinese Tourists on New Media in Thailand.
Journal
Communication
Spectrum
, 10(1), 1-20.
Jusuf Ariz Wahyuono
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1954

Abstract:
This research highlights the dynamics of the development of the gaming industry in Yogyakarta. This study uses a political economy approach and in particular will focus on one aspect of the political economy in Vincent Mosco's perspective, spatialization. The findings of the study found that the two game developers in Yogyakarta had different characteristics, both resources, to ways to gain profits. This difference determines each developer to expand their business. Where, PT GIT Solution expanded its business by forming GIT ALLIANCE, while Noobzilla expanded its business by creating products (games) that were easier to port. The role of government in the game industry nationally and locally can be seen from the role of BEKRAF, and JDV. Even so, this role is considered not optimal in shaping the ecosystem of the gaming industry, which is indicated by the support that is not comprehensive to other industries (eg publishers), and there are lacks of specific regulations related to the gaming industry that support the development of local gaming industry. To cite this article (7th APA style): Wahyuono, J. A. (2019). Ekonomi Politik Pengembang Game Lokal: Spasialisasi dan Ekspansi Bisnis PT Git Solution dan Noobzilla di Yogyakarta [The Political Economy of Local Game Developer].
Journal
Communication
Spectrum
, 9(2), 108-125
Yulianti Fajar Wulandari, Yan Bastian
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1953

Abstract:
EPL or English Premiere League is a professional football league in England which is a prestigious competition and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study iinvestigates how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative approach and descriptive analysis of communication strategies and program production. By using organizational control theory and management strategy, it was found that ideas were the key to the Creative Team in increasing the rating and share of “EPL” program on MNCTV. The "EPL" creative communication management strategy in MNCTV can also be applied to other programs of MNCTV. To cite this article (7th APA style): Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV].
Journal
Communication
Spectrum
, 9(2), 141-158.
Mochammad Kresna Noer, Deborah Megan
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1984

The publisher has not yet granted permission to display this abstract.
Nurvica Rosady, Suharyanti Suharyanti, M. Th. Anitawati
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1986

Abstract:
In an era of increasingly fierce competition coupled with the emergence of various kinds of information sources, producers must be able to build good marketing communication to promote their products so the quality and the uniqueness of the product can be known by consumers. One of the promotional tools that can be used is experiential marketing which has 5 types of experience, sense, feel, think, act and relate called SEMs (Strategic Experience Modules) ). This study aims to look at the effect of experiential marketing on the purchase intention of IKEA products. The population is consumers who have visited the IKEA store and are over 22 years old. A sample of 100 people was obtained by purposive sampling. Using multiple regression analysis the results showed that sense and act influence significantly on purchase intention, and the influence of sense is greater than the act. However, independent variables all together affect purchase intention. The ability of independent variables to explain variations in purchase intention is very low. Therefore other additional independent variables are needed in further research. To cite this article (7th APA style): Rosady, N., Suharyanti, & Anitawati, M. Th. (2019). Dampak Experiential Marketing terhadap Minat Beli Produk IKEA [The Impact of Experiential Marketing on Purchase Intention of IKEA Product].
Journal
Communication
Spectrum
, 9(2), 180-xx
Fitria Mayasari, Indra Khrisnamurti
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.209

Abstract:
Advances in communications technology have allowed new forms of trade, i.e. through online means between sellers and customers. The use of Facebook social networking platform as a tool for online trade has brought a question on the factors influencing the creation of trust in among its users who are engaged in a community of craft makers (sellers and customers). This research hypothesised that three independent variables influence trust, namely intensity of interaction, similarity of interest and endorsement. The research was done through questionnaires distributed to 151 samples. Data analysis was performed through SPSS, using Spearman's correlation to note the strength of relationship between variables. Results of the questionnaire show a medium strength correlation between the independent and dependent variables. To cite this article (7th APA style): Mayasari, F. & Khrisnamurti, I. (2019). “Dear Sis”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores.
Journal
Communication
Spectrum
, 9(2), 159-174. http://dx.doi.org/10.36782/jcs.v9i2.209
Intan Siti Muslicha, Irwansyah Irwansyah
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i1.1871

Abstract:
Technological advances have now given birth to new media. The information environment arises from the simultaneous and rapid interconnected Internet evolution of transmission systems, the amount of content, quality and structure of the new media itself. One example of new media is social media, including Instagram. Instagram is now not only an arena for uploading photos but as a means to carry out digital marketing activities. The social media platform has developed as a form of global communication and bridges the relationship between humans and products. As time goes on, a new business model has been born that can be found on Instagram. The business model is often called "jastip", which is a synonym for entrusted services, which allows Instagram users to buy goods through providers of services that are usually different cities or countries. This article aims to find out information about “jastip” and its impact on business activities and digital marketing, especially in Indonesia. To cite this article (7th APA style): Muslicha, I. S. & Irwansyah (2019). Instagram dan Fenomena “Jastip” di Indonesia [Instagram and the “Jastip” Phenomena in Indonesia].
Journal
Communication
Spectrum
, 9(2), 126-140.
Dyama Khazim Setyadi
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1952

Abstract:
In a digital transformation era, various companies are competing to change communication patterns with consumers, so that consumers are expected to be more loyal to the company. One of transformation is social media optimization to build the conversation with consumers. The use of Twitter as one of the social media platforms in Indonesia by the company is currently considered as something that is needed, even though Twitter's popularity is not as high as Facebook, Instagram, or Youtube. With 22 million users in Indonesia, Twitter is one channel for companies in customer relations, one of which is as part of the customer relationship management channel. Using the netnographic method, this study analyzes the role of Twitter as part of a company's CRM channel in the digital age, especially in banking industry, as well as its implications for consumers. To cite this article (7th APA style): Setyadi, D. K. (2019). Peran Twitter dalam Digital Customer Relationship Management di Industri Perbankan [The Role of Twitter in the Digital Customer Relationship Management in Banking Industry].
Journal
Communication
Spectrum
, 9(2), 93-107
Holy Rafika Dhona
Published: 19 February 2019
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i1.2026

Abstract:
Michel Foucault is a popular thinker accros disciplines in academia. In Indonesian communication studies, his concepts is used in several way as an instrument analysis on many communication act/event. The problem is only little, or even no one, wrote how to do Foucualdian method of analysis in the context of communication studies. This article proposes how to do Foucauldian analysis in communication studies by focusing in analyzing of statement, historical analysis and analisis of power. This article explain that Foucauldian discourse analysis is not textual-linguistic analysis, then it could be done in all of research area within communication studies, including communication researches with managerial perspective such as public relations, business communication and others. To cite this article (7th APA style):Dhona, H. R. (2019). Analisis Wacana Foucault dalam Studi Komunikasi [Using Foucauldian Discourse Analysis in Communication Studies].
Journal
Communication
Spectrum
, 9(1), 79-98. http://dx.doi.org/10.36782/jcs.v9i1.2026
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