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Journal Communication Spectrum; doi:10.36782/jcs

Holy Rafika Dhona
Published: 19 February 2019
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i1.2026

Abstract:
Michel Foucault is a popular thinker accros disciplines in academia. In Indonesian communication studies, his concepts is used in several way as an instrument analysis on many communication act/event. The problem is only little, or even no one, wrote how to do Foucualdian method of analysis in the context of communication studies. This article proposes how to do Foucauldian analysis in communication studies by focusing in analyzing of statement, historical analysis and analisis of power. This article explain that Foucauldian discourse analysis is not textual-linguistic analysis, then it could be done in all of research area within communication studies, including communication researches with managerial perspective such as public relations, business communication and others. To cite this article (7th APA style):Dhona, H. R. (2019). Analisis Wacana Foucault dalam Studi Komunikasi [Using Foucauldian Discourse Analysis in Communication Studies].
Journal
Communication
Spectrum
, 9(1), 79-98. http://dx.doi.org/10.36782/jcs.v9i1.2026
Fitria Mayasari, Indra Khrisnamurti
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.209

Abstract:
Advances in communications technology have allowed new forms of trade, i.e. through online means between sellers and customers. The use of Facebook social networking platform as a tool for online trade has brought a question on the factors influencing the creation of trust in among its users who are engaged in a community of craft makers (sellers and customers). This research hypothesised that three independent variables influence trust, namely intensity of interaction, similarity of interest and endorsement. The research was done through questionnaires distributed to 151 samples. Data analysis was performed through SPSS, using Spearman's correlation to note the strength of relationship between variables. Results of the questionnaire show a medium strength correlation between the independent and dependent variables. To cite this article (7th APA style): Mayasari, F. & Khrisnamurti, I. (2019). “Dear Sis”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores.
Journal
Communication
Spectrum
, 9(2), 159-174. http://dx.doi.org/10.36782/jcs.v9i2.209
Yulianti Fajar Wulandari, Yan Bastian
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1953

Abstract:
EPL or English Premiere League is a professional football league in England which is a prestigious competition and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study iinvestigates how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative approach and descriptive analysis of communication strategies and program production. By using organizational control theory and management strategy, it was found that ideas were the key to the Creative Team in increasing the rating and share of “EPL” program on MNCTV. The "EPL" creative communication management strategy in MNCTV can also be applied to other programs of MNCTV. To cite this article (7th APA style): Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV].
Journal
Communication
Spectrum
, 9(2), 141-158.
Dyama Khazim Setyadi
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1952

Abstract:
In a digital transformation era, various companies are competing to change communication patterns with consumers, so that consumers are expected to be more loyal to the company. One of transformation is social media optimization to build the conversation with consumers. The use of Twitter as one of the social media platforms in Indonesia by the company is currently considered as something that is needed, even though Twitter's popularity is not as high as Facebook, Instagram, or Youtube. With 22 million users in Indonesia, Twitter is one channel for companies in customer relations, one of which is as part of the customer relationship management channel. Using the netnographic method, this study analyzes the role of Twitter as part of a company's CRM channel in the digital age, especially in banking industry, as well as its implications for consumers. To cite this article (7th APA style): Setyadi, D. K. (2019). Peran Twitter dalam Digital Customer Relationship Management di Industri Perbankan [The Role of Twitter in the Digital Customer Relationship Management in Banking Industry].
Journal
Communication
Spectrum
, 9(2), 93-107
Intan Siti Muslicha, Irwansyah Irwansyah
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i1.1871

Abstract:
Technological advances have now given birth to new media. The information environment arises from the simultaneous and rapid interconnected Internet evolution of transmission systems, the amount of content, quality and structure of the new media itself. One example of new media is social media, including Instagram. Instagram is now not only an arena for uploading photos but as a means to carry out digital marketing activities. The social media platform has developed as a form of global communication and bridges the relationship between humans and products. As time goes on, a new business model has been born that can be found on Instagram. The business model is often called "jastip", which is a synonym for entrusted services, which allows Instagram users to buy goods through providers of services that are usually different cities or countries. This article aims to find out information about “jastip” and its impact on business activities and digital marketing, especially in Indonesia. To cite this article (7th APA style): Muslicha, I. S. & Irwansyah (2019). Instagram dan Fenomena “Jastip” di Indonesia [Instagram and the “Jastip” Phenomena in Indonesia].
Journal
Communication
Spectrum
, 9(2), 126-140.
Tegar Aafanie Purama, Suyatmin Suyatmin
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.2000

Abstract:
Financial communication is how financial performance can be 'read' by the audience and form a certain perception regarding the value of an object, in this context, it can be a company, community, organization, institution, or even an individual. This study aims to determine the effect of Debt to Assets Ratio (DAR), Dividend Payout Ratio (DPR), Return On assets (ROA) and Net Profit Margin (NPM), Against Dividend Payout Ratio (DPR) on perceived-value of companies listed on the Stock Exchange Indonesian Securities 2015-2018. This research uses a quantitative approach by collecting secondary data obtained from IDX. The population in this study is the food and beverage sector manufacturing companies listed on the Indonesia Stock Exchange in the 2015-2018 period. The sampling method is purposive, by determining sample with some specific considerations or with special selection aimed at making the data obtained more representative. The analytical tools used include autocorrelation and reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, f, t-test, and R2 test. To cite this article (7th APA style): Purama, T. A. & Suyatmin (2020). Corporate Financial Communication: How Debt-to-Asset Ratio, Devident Payout Ratio, Return-on-Asset and Net-Profit Margin Shape the Perceived-Value of a Company.
Journal
Communication
Spectrum
, 10(1), 83-99.
Jusuf Ariz Wahyuono
Journal Communication Spectrum, Volume 9; doi:10.36782/jcs.v9i2.1954

Abstract:
This research highlights the dynamics of the development of the gaming industry in Yogyakarta. This study uses a political economy approach and in particular will focus on one aspect of the political economy in Vincent Mosco's perspective, spatialization. The findings of the study found that the two game developers in Yogyakarta had different characteristics, both resources, to ways to gain profits. This difference determines each developer to expand their business. Where, PT GIT Solution expanded its business by forming GIT ALLIANCE, while Noobzilla expanded its business by creating products (games) that were easier to port. The role of government in the game industry nationally and locally can be seen from the role of BEKRAF, and JDV. Even so, this role is considered not optimal in shaping the ecosystem of the gaming industry, which is indicated by the support that is not comprehensive to other industries (eg publishers), and there are lacks of specific regulations related to the gaming industry that support the development of local gaming industry. To cite this article (7th APA style): Wahyuono, J. A. (2019). Ekonomi Politik Pengembang Game Lokal: Spasialisasi dan Ekspansi Bisnis PT Git Solution dan Noobzilla di Yogyakarta [The Political Economy of Local Game Developer].
Journal
Communication
Spectrum
, 9(2), 108-125
Dyaloka Puspita, Lely Arrianie
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.1957

Abstract:
This article provides an overview of how group communication among Punguan Raja Sonang members, namely the association of students with Batak ethnic backgrounds from the clans of Gultom, Samosir, Sitinjak, Pakpahan and Harianja at the University of Bengkulu. Using a qualitative-descriptive approach with data collection methods by observation, in-depth interviews, and documentation, the results show that the members of Punguan Raja Sonang need the closest people that can help them get to know their fellow Bataks in a clan. The same background, area of origin, belief, and language make the members of Punguan Raja Sonang at the University of Bengkulu have cohesiveness or strength to remain in the clan group. In addition, their sense of Batakness is nurtured through group communication, although there are indications that some group members are colonized by certain Batak character stereotypes, which makes them participate in prejudging other group members who have anomalous characters. Above all, a close togetherness among them can create a high sense of solidarity both with older members and with young peers. To cite this article (7th APA style): Puspita, D. & Arrianie, L. (2020). Cohesiveness, Sense of Ethnicity, and Stereotyping in the Group Communication of Batak Students in Bengkulu University.
Journal
Communication
Spectrum
, 10(1), 52-63. http://doi.org/10.36782/jcs.v10i1.1957
Viktor Tuzov, Patrick Owusu Ansah, Chanchanok Boonanant
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; doi:10.36782/jcs.v10i1.1977

Abstract:
This article comparatively analyzes the images of Chinese tourists on the news websites of Bangkok Post (E-Newspaper) and Channel 7 (E- media), to examine the tone of images of Chinese tourists on the websites of selected mainstream media in Thailand. The results showed a variety of discovery data of Chinese tourists' images happening in Thailand. When studying the national image of each country, it is regarded as a normal problem that the result came out both in a positive and negative way. Through the content analysis approach, this article reveals the basic framework of Chinese tourist behavior within and outside the national image, highlights the close relationship between tourism and national image-building. According to the findings, the frequent keywords that were mostly used and often appeared in news are negative words. The media agenda presented highly in Bangkok Post and Channel7 was the social agenda. Also, the political news received the lowest coverage in both Bangkok Post and Channel7 in regard to the chosen timeframe for the study. Overall, the social agenda was the most presented media agenda in both Bangkok Post and Channel7 To cite this article (7th APA style):Tuzov, V., Ansah, P. O. and Boonanant, C. (2020). China’s National Image: The Analysis of Chinese Tourists on New Media in Thailand.
Journal
Communication
Spectrum
, 10(1), 1-20.
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