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Published: 19 February 2019
Journal Communication Spectrum, Volume 9; https://doi.org/10.36782/jcs.v9i1.2026

Abstract:
Michel Foucault is a popular thinker accros disciplines in academia. In Indonesian communication studies, his concepts is used in several way as an instrument analysis on many communication act/event. The problem is only little, or even no one, wrote how to do Foucualdian method of analysis in the context of communication studies. This article proposes how to do Foucauldian analysis in communication studies by focusing in analyzing of statement, historical analysis and analisis of power. This article explain that Foucauldian discourse analysis is not textual-linguistic analysis, then it could be done in all of research area within communication studies, including communication researches with managerial perspective such as public relations, business communication and others. To cite this article (7th APA style): Dhona, H. R. (2019). Analisis Wacana Foucault dalam Studi Komunikasi [Using Foucauldian Discourse Analysis in Communication Studies]. Journal Communication Spectrum, 9(1), 79-98. http://dx.doi.org/10.36782/jcs.v9i1.2026
Fitria Mayasari, Indra Khrisnamurti
Published: 4 February 2020
Journal Communication Spectrum, Volume 9; https://doi.org/10.36782/jcs.v9i2.209

Abstract:
Advances in communications technology have allowed new forms of trade, i.e. through online means between sellers and customers. The use of Facebook social networking platform as a tool for online trade has brought a question on the factors influencing the creation of trust in among its users who are engaged in a community of craft makers (sellers and customers). This research hypothesised that three independent variables influence trust, namely intensity of interaction, similarity of interest and endorsement. The research was done through questionnaires distributed to 151 samples. Data analysis was performed through SPSS, using Spearman's correlation to note the strength of relationship between variables. Results of the questionnaire show a medium strength correlation between the independent and dependent variables. To cite this article (7th APA style): Mayasari, F. & Khrisnamurti, I. (2019). “Dear Sis”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores. Journal Communication Spectrum, 9(2), 159-174. http://dx.doi.org/10.36782/jcs.v9i2.209
Published: 4 February 2020
Journal Communication Spectrum, Volume 9; https://doi.org/10.36782/jcs.v9i2.1952

Abstract:
In a digital transformation era, various companies are competing to change communication patterns with consumers, so that consumers are expected to be more loyal to the company. One of transformation is social media optimization to build the conversation with consumers. The use of Twitter as one of the social media platforms in Indonesia by the company is currently considered as something that is needed, even though Twitter's popularity is not as high as Facebook, Instagram, or Youtube. With 22 million users in Indonesia, Twitter is one channel for companies in customer relations, one of which is as part of the customer relationship management channel. Using the netnographic method, this study analyzes the role of Twitter as part of a company's CRM channel in the digital age, especially in banking industry, as well as its implications for consumers. To cite this article (7th APA style): Setyadi, D. K. (2019). Peran Twitter dalam Digital Customer Relationship Management di Industri Perbankan [The Role of Twitter in the Digital Customer Relationship Management in Banking Industry]. Journal Communication Spectrum, 9(2), 93-107
Ananda Fortunisa, Riska Dwinda Elsyah
Published: 4 February 2022
Journal Communication Spectrum, Volume 12; https://doi.org/10.36782/jcs.v11i2.2245

Abstract:
This article examines the relationship between internal corporate communication and brand community for millennial employees at digital startup companies in Jakarta. The research method uses a quantitative test with SEM-Model. Quantitative test is used to test the model between internal corporate communication and brand community. The dimensions used in the internal corporate communication variables in this study refer to research by Sharma & Kamalanabhan (2012) which consists of brand message effectiveness, brand feedback, and communication channels, while the dimensions of brand community variables used refer to the research by Nambisan & Nambisan (2008) namely the experience of information, socialization, human-machine interaction, and entertaining. The results of this study indicate that there is a strong influence between the company's internal communication management on brand community activities. To cite this article (7th APA style): Fortunisa, A. & Elsyah, R. D. (2022). The Influence of Internal Corporate Communication on Brand Community. Journal Communication Spectrum: Capturing New Perspectives in Communication, 12(1), xx-xx. https://doi.org/10.36782/jcs.v12i1.2245
Intan Siti Muslicha, Irwansyah Irwansyah
Published: 4 February 2020
Journal Communication Spectrum, Volume 9; https://doi.org/10.36782/jcs.v9i1.1871

Abstract:
Technological advances have now given birth to new media. The information environment arises from the simultaneous and rapid interconnected Internet evolution of transmission systems, the amount of content, quality and structure of the new media itself. One example of new media is social media, including Instagram. Instagram is now not only an arena for uploading photos but as a means to carry out digital marketing activities. The social media platform has developed as a form of global communication and bridges the relationship between humans and products. As time goes on, a new business model has been born that can be found on Instagram. The business model is often called "jastip", which is a synonym for entrusted services, which allows Instagram users to buy goods through providers of services that are usually different cities or countries. This article aims to find out information about “jastip” and its impact on business activities and digital marketing, especially in Indonesia. To cite this article (7th APA style): Muslicha, I. S. & Irwansyah (2019). Instagram dan Fenomena “Jastip” di Indonesia [Instagram and the “Jastip” Phenomena in Indonesia]. Journal Communication Spectrum, 9(2), 126-140.
Yulianti Fajar Wulandari, Yan Bastian
Published: 4 February 2020
Journal Communication Spectrum, Volume 9; https://doi.org/10.36782/jcs.v9i2.1953

Abstract:
EPL or English Premiere League is a professional football league in England which is a prestigious competition and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study iinvestigates how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative approach and descriptive analysis of communication strategies and program production. By using organizational control theory and management strategy, it was found that ideas were the key to the Creative Team in increasing the rating and share of “EPL” program on MNCTV. The "EPL" creative communication management strategy in MNCTV can also be applied to other programs of MNCTV. To cite this article (7th APA style): Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV]. Journal Communication Spectrum, 9(2), 141-158.
Fadelia Selvonia, Dessy Kania
Published: 18 February 2022
Journal Communication Spectrum, Volume 11; https://doi.org/10.36782/jcs.v11i2.2023

Abstract:
This article focuses on the behavior of student consumers about their experiences of purchases through e-wallets based on the stage of exposure, attention, and interpretation. The qualitative research was conducted using the FGDnography method, that is, a focus group discussion on the nature of the topic. The FGDnography was conducted for eight Bakrie University student participants, Jump Start Coffee consumers. The results show that the experience of Jump Start Coffee digital wallet payment methods at Bakrie University was practical and amusing because Jump Start Coffee vending machines provide a lot of convenience for consumers. Although there are some deficiencies, Jump Start Coffee is still considered a practical vending machine, including cashless payments that have fulfilled the lifestyle needs of millennial young people. To cite this article (7TH apa STYLE):: Selvonia, F. & Kania, D. (2021). The Practice of Digital Payment Culture on Jump Start Coffee Machines: A Consumer FGDnography of Bakrie University Students. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(2), 139-149. http://dx.doi.org/10.36782/jcs.v11i2.2023
Published: 4 February 2020
Journal Communication Spectrum, Volume 9; https://doi.org/10.36782/jcs.v9i2.1954

Abstract:
This research highlights the dynamics of the development of the gaming industry in Yogyakarta. This study uses a political economy approach and in particular will focus on one aspect of the political economy in Vincent Mosco's perspective, spatialization. The findings of the study found that the two game developers in Yogyakarta had different characteristics, both resources, to ways to gain profits. This difference determines each developer to expand their business. Where, PT GIT Solution expanded its business by forming GIT ALLIANCE, while Noobzilla expanded its business by creating products (games) that were easier to port. The role of government in the game industry nationally and locally can be seen from the role of BEKRAF, and JDV. Even so, this role is considered not optimal in shaping the ecosystem of the gaming industry, which is indicated by the support that is not comprehensive to other industries (eg publishers), and there are lacks of specific regulations related to the gaming industry that support the development of local gaming industry. To cite this article (7th APA style): Wahyuono, J. A. (2019). Ekonomi Politik Pengembang Game Lokal: Spasialisasi dan Ekspansi Bisnis PT Git Solution dan Noobzilla di Yogyakarta [The Political Economy of Local Game Developer]. Journal Communication Spectrum, 9(2), 108-125
Marliani Devita, Dessy Kania
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; https://doi.org/10.36782/jcs.v10i2.2101

Abstract:
The COVID-19 pandemic triggered the #ngopidirumah movement, which was campaigned on social media by Anomali Coffee as a local coffee shop to adjust consumers' lifestyles during quarantine at home implementing Cyber ​​Public Relations (CPR). This article analyzes the performance of CPR in the #ngopidirumah movement on Instagram during the COVID-19 pandemic. The research method used is the case study approach, with data obtained through in-depth interviews, digital observation, and documentation. The findings show that the implementation of CPR by Anomali Coffee in the #ngopidirumah movement on Instagram makes it easy to access information for consumers who still want to enjoy cafe-style coffee at home. It suits CPR principles, namely Transparency, Internet Porosity, The Internet as An Agent, Richness in Content and Reach. This effort also positively impacts building good relations between Anomali Coffee and consumers in cyberspace during the pandemic. To cite this article (7th APA style):Devita, M. & Kania, D. (2020). Cyber Public Relations Strategy in Anticipating the Pandemic Effects on Café Business: The Case of #ngopidirumah Movement by Anomali Coffee. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2101
Viktor Tuzov, Patrick Owusu Ansah, Chanchanok Boonanant
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; https://doi.org/10.36782/jcs.v10i1.1977

Abstract:
This article comparatively analyzes the images of Chinese tourists on the news websites of Bangkok Post (E-Newspaper) and Channel 7 (E- media), to examine the tone of images of Chinese tourists on the websites of selected mainstream media in Thailand. The results showed a variety of discovery data of Chinese tourists' images happening in Thailand. When studying the national image of each country, it is regarded as a normal problem that the result came out both in a positive and negative way. Through the content analysis approach, this article reveals the basic framework of Chinese tourist behavior within and outside the national image, highlights the close relationship between tourism and national image-building. According to the findings, the frequent keywords that were mostly used and often appeared in news are negative words. The media agenda presented highly in Bangkok Post and Channel7 was the social agenda. Also, the political news received the lowest coverage in both Bangkok Post and Channel7 in regard to the chosen timeframe for the study. Overall, the social agenda was the most presented media agenda in both Bangkok Post and Channel7 To cite this article (7th APA style): Tuzov, V., Ansah, P. O. and Boonanant, C. (2020). China’s National Image: The Analysis of Chinese Tourists on New Media in Thailand. Journal Communication Spectrum, 10(1), 1-20.
Published: 18 February 2022
Journal Communication Spectrum, Volume 11; https://doi.org/10.36782/jcs.v11i2.2160

Abstract:
Danmei, the Chinese version of Boys Love, denotes a literature genre featuring male-male romantic/homoerotic relationships produced for and consumed by women. The history of danmei can be traced to imperial China when male homosexuality involving feminine elements was embraced by elite culture. Currently, a prodigious amount of danmei narratives are characterised by femininisation of uke and even seme protagonists, embodied by characters’ epicene appearance, effeminate manners, transvestism and male pregnancy. Femininisation in danmei, however, is discrepant from fangirls’ act of nisu that depicts male idols as girls. The rationale for femininisation in danmei is partially attributed to female writers’ (un)intentional deviation from partner preferences of homosexual males, impinged on by the prevailing aesthetic trend of ‘soft masculinity’ and readers’ taste. More significantly, femininising male characters enables danmei creators to manipulate traditional gender roles and intensify the female gaze. Potentially, femininisation is the result of the increasing attention and readership of danmei. To cite this article (7th APA style): Shahid, S. E. (2021). Distorted Mirror of Advertising in a Muslim Society: A Study of Television Commercials by Global Companies in Pakistan. Journal Communication Spectrum: Capturing New Perspectives in Communication 11(2), 95-106. http://dx.doi.org/10.36782/jcs.v11i2.2023
Nurvica Rosady, Suharyanti Suharyanti, M. Th. Anitawati
Published: 4 February 2020
Journal Communication Spectrum, Volume 9; https://doi.org/10.36782/jcs.v9i2.1986

Abstract:
In an era of increasingly fierce competition coupled with the emergence of various kinds of information sources, producers must be able to build good marketing communication to promote their products so the quality and the uniqueness of the product can be known by consumers. One of the promotional tools that can be used is experiential marketing which has 5 types of experience, sense, feel, think, act and relate called SEMs (Strategic Experience Modules) ). This study aims to look at the effect of experiential marketing on the purchase intention of IKEA products. The population is consumers who have visited the IKEA store and are over 22 years old. A sample of 100 people was obtained by purposive sampling. Using multiple regression analysis the results showed that sense and act influence significantly on purchase intention, and the influence of sense is greater than the act. However, independent variables all together affect purchase intention. The ability of independent variables to explain variations in purchase intention is very low. Therefore other additional independent variables are needed in further research. To cite this article (7th APA style): Rosady, N., Suharyanti, & Anitawati, M. Th. (2019). Dampak Experiential Marketing terhadap Minat Beli Produk IKEA [The Impact of Experiential Marketing on Purchase Intention of IKEA Product]. Journal Communication Spectrum, 9(2), 180-xx
Dyaloka Puspita, Lely Arrianie
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; https://doi.org/10.36782/jcs.v10i1.1957

Abstract:
This article provides an overview of how group communication among Punguan Raja Sonang members, namely the association of students with Batak ethnic backgrounds from the clans of Gultom, Samosir, Sitinjak, Pakpahan and Harianja at the University of Bengkulu. Using a qualitative-descriptive approach with data collection methods by observation, in-depth interviews, and documentation, the results show that the members of Punguan Raja Sonang need the closest people that can help them get to know their fellow Bataks in a clan. The same background, area of origin, belief, and language make the members of Punguan Raja Sonang at the University of Bengkulu have cohesiveness or strength to remain in the clan group. In addition, their sense of Batakness is nurtured through group communication, although there are indications that some group members are colonized by certain Batak character stereotypes, which makes them participate in prejudging other group members who have anomalous characters. Above all, a close togetherness among them can create a high sense of solidarity both with older members and with young peers. To cite this article (7th APA style): Puspita, D. & Arrianie, L. (2020). Cohesiveness, Sense of Ethnicity, and Stereotyping in the Group Communication of Batak Students in Bengkulu University. Journal Communication Spectrum, 10(1), 52-63. http://doi.org/10.36782/jcs.v10i1.1957
Published: 4 February 2022
Journal Communication Spectrum, Volume 12; https://doi.org/10.36782/jcs.v10i1.2000

Abstract:
Financial communication is how financial performance can be 'read' by the audience and form a certain perception regarding the value of an object, in this context, it can be a company, community, organization, institution, or even an individual. This study aims to determine the effect of Debt to Assets Ratio (DAR), Dividend Payout Ratio (DPR), Return On assets (ROA) and Net Profit Margin (NPM), Against Dividend Payout Ratio (DPR) on perceived-value of companies listed on the Stock Exchange Indonesian Securities 2015-2018. This research uses a quantitative approach by collecting secondary data obtained from IDX. The population in this study is the food and beverage sector manufacturing companies listed on the Indonesia Stock Exchange in the 2015-2018 period. The sampling method is purposive, by determining sample with some specific considerations or with special selection aimed at making the data obtained more representative. The analytical tools used include autocorrelation and reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, f, t-test, and R2 test. To cite this article (7th APA style): Purama, T. A. & Suyatmin (2020). Corporate Financial Communication: How Debt-to-Asset Ratio, Devident Payout Ratio, Return-on-Asset and Net-Profit Margin Shape the Perceived-Value of a Company. Journal Communication Spectrum, 10(1), 83-99.
Inge Salsabila Suryaman, Bambang Sukma Wijaya
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; https://doi.org/10.36782/jcs.v10i2.2099

Abstract:
This article exposes how the Indonesian Ketofastosis (KF) community through the Facebook group expresses a healthy lifestyle, cultural practices online, views, and social movements related to the Covid-9 pandemic. Using the netnographic method, we found three main points that stand out in the community: 1) efforts to legitimize lifestyle, 2) sharing and caring practices, 3) social responsibility. Health issues related to Covid-19, such as 'Covid-19 victims mostly have high blood sugar history' or 'Ketoers are more immune than non-Ketoers,' becoming a "logical anchor" for some community members to strengthen their reasons for choosing the KF lifestyle. Several members also shared their experiences of living a healthy lifestyle in the face of the pandemic. Furthermore, administrators and several other members were motivated to carry out social activities by assisting frontline health workers who treat Covid-19 patients. It confirms that the Indonesian KF community has a sense of community as well as social responsibility. This study helps understand the micro-social phenomena associated with a pandemic outbreak. To cite this article (7th APA style):Suryaman, I. S. & Wijaya, B. S. (2020). Dancing with the Covid-19 Pandemic: How Indonesian Ketofastosis Community Express their Healthy Lifestyle on Facebook. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2099
Siti Rachma, Nur Kholisoh
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; https://doi.org/10.36782/jcs.v10i2.2104

Abstract:
The news of the coronavirus or Covid-19 has become a hot topic of discussion in the last few months. This article investigates the student's reception of the Corona Virus Alert segment broadcasted through the CNN Indonesia news program, "Good Morning." Using Stuart Hall's reception studies model, we conducted in-depth interviews with five students who watched Covid-19 news intensively on "Good Morning," CNN Indonesia. We found that students decode differently the meaning of messages conveyed by the information. Some coded the story in a hegemonic or dominant position --it means they agree with what and how the media frame the events and phenomena. On the other hand, some interpreted the meaning conveyed through the news with a different perspective, indicating they are in the oppositional position. They criticized the media for providing inaccurate, even factual, information. This study is vital in the midst of the Covid-19 pandemic information storm conveyed by both the media and the public. It becomes a reference for how the audience can interpret news differently and can share their interpretations with the community according to what they receive. To cite this article (7th APA style):Rachma, S. & Kholisoh, N. (2020). Students' Reception of Covid-19 News on CNN Indonesia "Good Morning" Program. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2104
Titien Yusnita, Susri Adeni, Machyudin Agung Harahap
Published: 21 September 2022
Journal Communication Spectrum, Volume 12; https://doi.org/10.36782/jcs.v12i2.2235

Abstract:
The Covid-19 pandemic has made learning switch from face-to-face to online. This situation makes it possible for teachers and students to interact still and discuss online, using existing internet applications such as Whatsapp groups, Instagram lives, Zoom meetings, Google meet, and others. This study explores student interactions during online learning and describes how students feel while studying from home, especially in the rural milieu. Using a phenomenological approach, the researcher describes the phenomenon and reality from the subject's experience. The results showed that most elementary school students used their parents' cellphones so that social interaction between them was still intertwined. This nuance differs from junior and senior high school students who, on average, already have their device facilities, so they are not too dependent on their parents. The impact of this independence is the low level of social interaction between junior and senior high school students and their parents. However, the senior high school students stated that they tend to learn how to use social media to sell goods and connect with other people from different cultures. Socially, they also have new friends due to connecting with social media, even though, in reality, they are living in the countryside, with all its limitations. To cite this article (7th APA style): Yusnita, T., Adeni, S., & Harahap, M. A. (2022). Online learning and social interaction of students from rural famiies. Journal Communication Spectrum: Capturing New Perspectives in Communication 12(2), 146-154. https://doi.org/10.36782/jcs.v12i2.2235
Winanti Praptiningsih, Novi Kurnia
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; https://doi.org/10.36782/jcs.v10i1.2002

Abstract:
Digital media development makes easier for everyone to share information. One of the visible characteristics is the change of audience role to be more active in the convergence era. At this point, hoax comes, such as vaccine danger which massively spreads in 2017-2018. The hoax case content is about kinds of concern, such as health clinical sense, work of digital media, to religious dogma. The article studies the vaccine danger polemic in 2017-2018, from the kinds of hoax appearance to the crisis of the health communication-public sphere in the digital era. This study finds that: First, new media offers people more personal communication space where they can be a consumer and producer of information at once. Second, a clinical sense of health becomes a claim for being right that makes people trust scientific logic and eliminate critical attitude to manipulative works. Third, the health information gap and lack of people's understanding of medical and technical terms make them active consumers who look for information independently through digital media. Fourth, people concern about health information needs so they pay attention to see, read, and even share information. Fifth, hoax with certain interest tends to purpose on fake news that spreads in social media massively. Sixth, insufficient digital literacy in society makes them lost in mass information in the new media era. To cite this article (7th APA style): Praptiningsih, W. & Kurnia, N. (2020). Hoax and the Crisis of Communication-Public Sphere. Journal Communication Spectrum, 10(1), 1-12
Risti Aprilia, Fitria Khairum Nisa
Published: 21 September 2022
Journal Communication Spectrum, Volume 12; https://doi.org/10.36782/jcs.v12i2.2277

Abstract:
Deaf people communicate differently, such as using sign language or writing. This communication style difference becomes a problem when a deaf person is in higher education, where most of the communication is verbal orally. Most deaf students in the university in Indonesia do not have a standardized facility to help them study in class; therefore, each student could have a different communication style during class lectures. This article identifies the classroom communication patterns between deaf students and hearing lecturers. The research's informants are deaf students from three universities in Central Java. The characteristics of the informant are; 1) deaf student, 2) use more than one communication medium, and 3) the communication with the teacher happened in the classroom (offline class). This study uses a qualitative approach with a phenomenological method to understand the phenomenon of deaf students in the classroom—data obtained through in-depth interviews and literature study. The results of this study indicate that deaf students have a variety of communication styles in classrooms, such as a mobile application called Live Transcribe, a note taker, and an interpreter. However, there are still many obstacles, such as the transcripts from the application that are not per the speech, note takers that do not give a piece of comprehensive information, and the limited number of interpreters. Therefore, the students must change the media communication regularly depending on the situation to overcome those problems. To cite this article (7th APA style): Aprilia, R. & Nisa, F. K. (2022). Communication patterns of deaf students with hearing lecturer in the classroom. Journal Communication Spectrum: Capturing New Perspectives in Communication 12(2), 135-145. https://doi.org/10.36782/jcs.v12i2.2277
Published: 4 February 2022
Journal Communication Spectrum, Volume 12; https://doi.org/10.36782/jcs.v12i1.2222

Abstract:
Contemporary developments in the fields Nanotechnology, Biotechnology, Information Technology and Cognitive Sciences (NBIC) have brought about industrial revolution 4.0 and society 5.0 which promises prospect of dramatic progress in human life but also risks complicated ethical issues and ethical dilemmas. It is therefore important to know how future generations will address these ethical problems and ethical dilemmas. Ethics education for Millennial and Generation Z is currently at stake as they will be the ones who will be involved in the development and application of those sciences and technologies. This research article aims to explore how the problem of declining deep communication essentially occurs in contemporary ethics education. To reach the aim, a traditional literature review in conjunction with qualitative meta-synthesis method was applied. The result shows that effective ethics education requires ethical discussions that take the form of deep communication to link its participants’ value systems. However, rapid development and frenzied use of digital information and communication technology (ICT) tend to influence Millennial and Generation Z more outward-oriented, accustomed to shallow communication, and eventually drown into weakened ability for deep communication. Recommendation to anticipate the problem is to intensively deploy creativity in using the digital information and communication technology (ICT) to provoke the emergence of the power of inward orientation through intrapersonal communication and self-reflection. To cite this article (7th APA style): Endro, G. (2022). The problem of deep communication in contemporary ethics education. Journal Communication Spectrum: Capturing New Perspectives in Communication, 12(1), 1-10. http://doi.org/10.36782/jcs.v12i1.2222
Published: 18 February 2022
Journal Communication Spectrum, Volume 11; https://doi.org/10.36782/jcs.v11i2.2221

Abstract:
Advertising of global business corporations is extensively investigated in various cultural settings for its modifying effect on host cultures, particularly promoting Western capitalist values. The same has raised concerns for Muslim societies where majority cultural values being derived from Islam are at loggerheads with Western values, a situation which may have ramifications for these societies. This study explored the very notion in Pakistan, and investigated the depiction of culturally consistent as well as inconsistent values in global companies’ television commercials running in the country. The content of prime time television ads by these companies from April 2017 to March 2018 (N=131) was analyzed for the use of advertising appeals, applying Hofstede’s dimensional model for national cultures and advertising appeals by Pollay (1983) with modifications to include regionally standardized appeals, in the perspective of distorted mirror theorizing by Pollay (1986). The descriptive and statistical analysis of content found majority value appeals used in these ads reflecting values contrary to the cultural tendencies of Pakistani society, including appeals for regional standardization. It also found significant association of major inconsistent appeals with commercials of products used by youth and women. Appeal family was found the most frequently used among culturally consistent appeals. Findings provided a unique way of extrapolating Pollay’s theorizing that mirror of advertising is distorted to the sellers’ interest. To cite this article (7th APA style): Shahid, S. E. (2021). Distorted Mirror of Advertising in a Muslim Society: A Study of Television Commercials by Global Companies in Pakistan. Journal Communication Spectrum: Capturing New Perspectives in Communication 11(2), 95-105. http://dx.doi.org/10.36782/jcs.v11i2.2221
Greta Theresia Ndruru, Adek Risma Dedees
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; https://doi.org/10.36782/jcs.v10i2.2100

Abstract:
The National Commission on Violence against Women (Komnas Perempuan) reports that there has been an increase in Domestic Violence (KDRT) during Large-Scale Social Restrictions (PSBB). The results of an online survey conducted by Komnas Perempuan led Magdalene.co to raise violence through the Safe Space channel specifically. Magdalene.co is a feminist online media that actively raises issues of gender and feminism. This study discusses what types of violence occur during the pandemic and how Magdalene.co raises domestic violence. This study uses a qualitative approach by conducting online observations of articles on the Safe Space channel presented during June 2020. This study also conducted interviews with the co-founder and reporter of Magdalene.co. The results found that economic and psychological violence were the two types of violence that increased. These phenomena are due to the uncertain economic conditions during the pandemic. This research also found several efforts made by Magdalene.co in raising the issue of violence during the Covid-19 pandemic, one of which was by using a particular Safe Space channel. Launched June 2020, this channel collaborates with other institutions such as Komnas Perempuan and the "Apik" Legal Aid Institute. To cite this article (7th APA style):Nduru, G. T. & Dedees, A. R. (2020). Domestic Violence during Covid-19 Pandemic: Study on Magdelene.co Articles. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2100
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; https://doi.org/10.36782/jcs.v10i2.2024

Abstract:
This article analyzes global responses to the outbreak and spread of Covid-19. Specifically, how international communications on the management of Covid-19 by nations and institutions face challenges due to lack of preparedness and capacity of the countries to tackle the virus's spread. Also, how diplomatic relations for cooperation change into conflicts among economic and political rivals in the world. By reviewing selected online news media coverage and social networking sites of public figures and leaders to respond to the epidemics from January-April 2020, this article also draws upon Wallerstein’s world-systems theory as a conceptual framework. The findings indicate that Covid-19 spread at an alarming rate worldwide and contribute to the politicization of global response to and cooperation on Covid-19. The study concludes that Wallerstein’s categorization of the world through the lens of world-systems theory will no more explain the global health care system's nature. Hence, the author suggests a call for Jan N. Pieterse’s critical globalism to improve the health care system's global discourse. Global integration through media discourse would shape communication flows and approaches of cooperation. It also suggested that the world from the core, periphery, and semi-periphery should discuss to tackle the spread of the virus at this time and global environmental crisis in the future. To cite this article (7th APA style):Eranfeno, G. N. (2020). The Politics of Global Response to Covid-19: Implications for the International Communication of Health Care Systems. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2024
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; https://doi.org/10.36782/jcs.v10i2.2080

Abstract:
Amidst COVID19, Beijing was in diplomatic tension with its ‘all-weather friend’ Africa for allegedly targeting Africans in efforts to combat imported cases. As it is in the battle for covid-19 global narrative, U.S. and China faced off. The U.S. took a “condemning China approach,” while China applied “blaming the U.S. of sowing discord on China-Africa friendship.” This study purposely and comparatively picks the two narratives with 1253 pro-U.S. and 683 pro-China total comments as posted on a Tanzanian blogger, Millard Ayo’s Instagram page of 7.2 million followers. It randomly selected 514 (41%) and 276 (40.4%) comments from the two narratives. Through tracking online discourse, coding, and analyzing dominant thematic issues, findings reveal that few netizens asserted China’s story on the incidents, with a significant number supporting retaliation against China. Although the U.S. “condemnation narrative” received high approval, the majority of comments also questioned its moral authority. Interestingly a considerable number of words branded both U.S. and China ‘imperialists’ racing for Africa’s natural resources and wealth. Overall, this research reveals the prevalence of flaws in the Sino-Africa relationship and that the reported discriminations have further worsened the ties, at least for ordinary people. To cite this article (7th APA style):Basebya, K. A. (2020). Battle for Covid-19 Global Narratives: The Tanzanian Online Discourse on Millard Ayo's Instagram. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2080
Annisa Fitriana Lestari, Irwansyah Irwansyah
Published: 25 February 2020
Journal Communication Spectrum, Volume 10; https://doi.org/10.36782/jcs.v9i1.1872

Abstract:
The development of technology, communication and information facilitates cultural exchange in individuals and groups. One form of the phenomenon of cultural exchange is K-Pop. K-Pop has given rise to presence of idol, fans and fandom. Uses and gratification theory shows that individuals actively use the media to fulfill their goals as fans with a form of fandom participation. In economy context, idols are used as a media consumer attraction. Idol cooperation with a media, attracted fans to participate with the media. With the presence of digital media, fans do online fandom participation activities, such as digital comics. The features of digital comics are used by fans as a medium for fandom participation. By making fans of BTS (ARMY BTS Indonesia) in LINE Webtoon, this research was conducted to look at patterns of fan participation with different categories in utilizing digital comic applications as fandom media. Research used constructivism paradigm through a qualitative digital ethnographic approach. Semi-structured interviews were carried out on five informants who were ARMY BTS Indonesia as readers of "Save Me" webtoon and digital observations in LINE Webtoon. The results show that there are two characteristics of fans, namely temporary fan and devoted fan. Other results show that devoted fans take advantage of the features in LINE Webtoon more optimally as a form of dedication to their idols, while temporary fans have other phenomena besides idols to do fandom participation activities. To cite this article (7th APA style): Lestari, A. F. & Irwansyah (2020). Participative Fandom by Army BTS Indonesia in the Digital Comic of Webton Apps. Journal Communication Spectrum, 10(1), 64-82.
Mochammad Kresna Noer, Deborah Megan
Published: 4 February 2020
Journal Communication Spectrum, Volume 9; https://doi.org/10.36782/jcs.v9i2.1984

Abstract:
This study began with contamination problem that were often brought up when speaking about environmental issues in a larger scale. The most debatable aspect in environmental issues nowadays is about the marine plastic pollution that already contaminated world's ocean. This issue then motivated societies in the world to start reducing plastic usage, but unfortunately, there are only few companies that tried to support this movement. In Indonesia, Danone-AQUA is one of the companies that support the movement. In mid-2018, Danone-AQUA stated their commitment to engage in this said movement by making #BijakBerplastik commitment. This research was conducted using Cutlip and Center’s strategic public relations phase in understanding social marketing effect that was done by Danone-AQUA in maintaining the positive image of the company as the pioneer of bottled drinking water in Indonesia. Using case study research method as its base with post-positivistic paradigm and qualitative approach in descriptive nature, data was gathered by doing in-depth interviews and literature review studies. There are five key informants, two public relation communication consultants, a representatives from Danone-AQUA, one public target, and one communications expert. This study found that the public relations strategy used by Danone-AQUA with the form of social marketing applied in #BijakBerplastik successfully maintain the corporate image in a positive way. To cite this article (7th APA style): Megan, D. & Noer, M. K. (2019). Public Relations Strategy on Responding Environmental Issues to Sustain Corporate Image: A Descriptive Study of Danone-AQUA's #BijakBerplastik. Journal Communication Spectrum, 9(2), 79-92.
Raihan Akbar Prawira Kusuma, Farah Mulyasari
Published: 21 September 2022
Journal Communication Spectrum, Volume 12; https://doi.org/10.36782/jcs.v12i2.2278

Abstract:
This research defines the utilization of the Twitter account @hayVeeID as a strategic communication for health risk communication associated with HIV/AIDS. From year to year, the case of HIV is sadly still increasing. The age range that becomes the majority of the people living with HIV is 20 – 24 Years and 25 – 49 Years. Hence, it is necessary to see the other approach to communicating an infectious disease. The UK's Expert and NGOs propose that the government make online sex education because they are shy about discussing and asking questions if sex education is done in public. Since one of the causes of this infectious disease happens through sexual intercourse and sex education in Indonesia is still taboo, hayVee adapts this online campaign to reduce the number of cases and stigma. This study identifies whether the Twitter account of @hayVeeID can be used as a strategic communication for health risk communication and illustrates the usage of that Twitter account. Using the qualitative approach with an instrumental case study method shows that several aspects of strategic communication need to be improved, such as measurement and the time-bound to achieve their targets. In addition, the social media account of @hayVeeID can be used as well as strategic communication to alter the audience's cognitive, affective, and behavioral components. This finding follows the aspects of attitude change in risk communication. To cite this article (7th APA style): Kusuma, R. A. P., & Mulyasari, F. (2022). Strategic health risk communication of HIV/AIDS on twitter account @hayVeeID. Journal Communication Spectrum: Capturing New Perspectives in Communication 12(2), 124-134. https://doi.org/10.36782/jcs.v12i2.2278
Published: 21 September 2022
Journal Communication Spectrum, Volume 12; https://doi.org/10.36782/jcs.v12i2.2186

Abstract:
This article was intended to study the new Hate Speech and Disinformation prevention and suppression proclamation No. 1185/2020 that the government of Ethiopia endorsed recently. Contrary to the promises of the Reform by Prime Minister Abiy Ahmed in 2018, the Law that has been ratified in 2020. The study employed the method of ‘Qualitative Case study’ with ‘Evidence of Effect’ and Realist approaches to the systematic review of literature on Ethiopian Reform and the procedures followed to ratify the draft Bill. It analyzed the draft bill document as a case study reflecting the current state of media freedom in Ethiopia. Supported by some key informant interviews, related literatures on media pluralism, press freedom, news reports, and International Organizations’ such as Human Rights Watch and UNESCOs on Hate Speech and Disinformation Proclamation are examined. The result shows that PM Abiy Ahmed has been very ambitious in early actions and decisions in the process of the Reform. However, the internal political crises created polarization in the contents of various media compelled the ratification of the draft Law. The Document of the Proclamation Lacked Clarity in the definition of terms, and as a result, it created misunderstandings in the implementation and justifications of the ratified proclamation, as disinformation is only one element of different types of misinformation. It is also not clear why the proclamation repealed the article it assumed to repeal in the Criminal Code of the Federal Democratic Republic of Ethiopia while there are other related articles. Furthermore, it was examined that the law will suppress press freedom and media pluralism that are potential democratic ideals as the country is heading for democratic political transition. Therefore, it concluded that to minimize government indiscretion, policy-makers must reexamine the substance and drafting of the law in a bid to close the gaps. To cite this article (7th APA style): Eranfeno, G. N. (2022). The new Ethiopian hate speech and disinformation prevention proclamation: A sign for fracture of the promises of the reform? Journal Communication Spectrum: Capturing New Perspectives in Communication 12(2), 112-123. https://doi.org/10.36782/jcs.v12i2.2186
Edrizal Saputra, Dianingtyas M. Putri
Published: 18 February 2022
Journal Communication Spectrum, Volume 11; https://doi.org/10.36782/jcs.v11i2.2025

Abstract:
This article analyzes the process of forming RF’s self-concept before and after he was in Lembaga Pembinaan Khusus Anak (LPKA). The analysis of this research uses the theory of symbolic interactionism by George Herbert Mead, dimensions of self-concept by Fitts, and interpersonal communication by Joseph A. DeVito, with qualitative research embedded with single case study methods. The results showed that RF’s self-concept tends to be positive while in LPKA until he is free from it. The internal dimensions of RF’s self-concept are his identity which is emotionally intelligent, and achievers, that behaviour shows his positive self-disclosure and self-acceptance. Meanwhile, the external RF’s self-concept dimension is physical self-concept and confidence in his appearance. His personal self-concept is speak with happiness in the public, RF’s social self-concept is happy to socialize with everyone, RF’s moral self-concept RF is feels more patient , and RF’s family self-concept is to help his family economy with a halal work. While the RF’s personal branding is meets the extract phase stage, he also good to communicate his uniqueness, makes a reputation improvement with the positive self-concept, and has made his work nvironment as a brand community. The RF’s Express phase by knowing himself as a former child convict, and he is open to communicating it to the desired person, that means this is in line with the RF exude phase which has not dared to show who is he on social media. To cite this article (7th APA style): Saputra, E. & Putri, D. M. (2021). How the children's ex-convict survive: Self-conception, symbolic interaction, and interpersonal communication. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(2), 106-118. http://dx.doi.org/10.36782/jcs.v11i2.2025
Published: 21 September 2022
Journal Communication Spectrum, Volume 12; https://doi.org/10.36782/jcs.v12i2.2155

Abstract:
This study looks into how people who read news online think about it and helps to reduce the amount of false information spread on social media. The goal of this study was to identify the tactics used by the media when confronted by opposing opinions from their audience in the social media sphere. Social media platforms are essential when people want to debate and get more information on news stories they believe to be false. This study focuses on the importance of a YouTube channel run by a global media outlet that broadcasts a conflicting story. The study used a thematic content qualitative analysis on a sampled comments and used ExportComments.com, a data extraction tool, to extract qualitative data from the YouTube channels. The study revealed that positive comments were followed by positive comments and vice versa. The commenters on these media also frequently search other social media for stories with a similar theme and compare the veracity and coherence of those stories' reported themes. Additionally, these commenters were prepared to defend stories that they believed to be inaccurate and assert that the media should uphold the principle of professionalism. Social media acts as a public sphere. It is not only a political sphere but also a place that is free from private ownership and censorship. The study established that the concept of the public sphere is likely to be abused when the media report conflicting stories that may not auger well with their audience. Although this theory guides the participation of users on the social media platforms, since most are free from the censorship of different players, the media tend to mute the comment sections of their pages for fear of further misinformation and criticism. Social media platforms offer people a reason to speak freely and demonstrate their sentiments openly. The study's results demonstrate that audiences play a significant role in correcting stories on social media, and that constructive journalism is required, with the media needing to play a better role. To cite this article (7th APA style): Ong’ong’a, D. O. (2022). The role of online news consumers in lessening the extent of misinformation on social media platforms? Journal Communication Spectrum: Capturing New Perspectives in Communication 12(2), 96-111. https://doi.org/10.36782/jcs.v12i2.2155
Published: 21 September 2022
Journal Communication Spectrum, Volume 12; https://doi.org/10.36782/jcs.v12i2.2284

Abstract:
This study explores virtual reality (VR) uses in climate change storytelling. The study uses a mixed approach, i.e., qualitative content analysis, experiential media (EM) theoretical model, and the United Nation’s Intergovernmental Panel on Climate Change special report’s framework on the climate crisis. This study looks at nine different VR media productions on climate change available on the Oculus TV, a VR application by Meta Platforms Inc (formerly Facebook Inc). The nine VR media productions observation and experience involved the use of Oculus Quest 2 Head-Mounted Display (HMD) to understand: 1) to what extent do the VR media productions utilize six qualities of EM; 2) what themes do such VR media productions highlight pertaining to climate change, and 3) to what extent do such themes capture key points highlighted by the landmark IPCC 2018 special report’s framework. The findings revealed that all the nine VR media productions utilized limited qualities of EM, i.e., (1) interactivity, (2) immersion, (3) multisensory presentation, (4) algorithm and data, (5) first-person perspective, and (6) natural user interface. The findings also revealed five broad thematic categories, including global warming; biodiversity & endangered species; culture & traditions; conservation & disaster management; and agriculture, along with various sub-themes identified from all the nine VR media productions. The thematic analysis showed that the VR media productions utilized limited framing and contextualization of the issues pertaining to climate change — as opposed to the multidisciplinary approach that the IPCC report takes and offers as a framework to help people understand the gravity of the problem caused by climate change. The study extends the theoretical understanding of the role VR plays in highlighting the climate crisis and provides practical implications on the uses of VR for climate change storytelling and reporting. To cite this article (7th APA style): Iyer, S. R. (2022). Assessing virtual reality media productions: Findings from a qualitative analysis of immersive experiences in climate change as offered via Oculus TV. Journal Communication Spectrum: Capturing New Perspectives in Communication 12(2), 77-95. https://doi.org/10.36782/jcs.v12i2.2284
Published: 23 August 2013
Journal Communication Spectrum, Volume 3; https://doi.org/10.36782/jcs.v3i2.1974

Abstract:
This article elucidates the depth of consumer affection with a brand through a hierarchy of branding called the AKIELS Model. From the initial stage of consumer exposure in Brand Awareness continues to the consumer understanding of the values ​​and attributes in Brand Knowledge. The next step is the Brand Image. Consumers get a specific image and imagination about a brand, then the Brand Experience stage, where consumers touch the 'reality' offered by the brand. If consumers' reality is positive, then the next step is Brand Loyalty. Consumers begin to invest their emotional ties in an ongoing relationship. The deeper the relationship exists, the stronger the consumer's affective capital in a brand, so that the brand becomes one of the essential parts of a consumer's life. The brand becomes an ideological pleasure. The brand becomes a 'religion' that is maintained, obeyed, and consumers share its values to attract other consumers to join the circle of brand ideology that they hold. This stage is where the brand achieves the most profound meaning and the deepest position at the level of consumer affection, namely Brand Spirituality. AKIELS model of branding hierarchy can be a strategic tool to measure brand performance in its relationship with consumers. SEBERAPA 'DALAM' MEREK ANDA? Model Efek Hirarkis Pemerekan EmosionalArtikel ini menjelaskan kedalaman afeksi konsumen terhadap suatu merek melalui hierarki pemerekan yang disebut Model AKIELS. Dari tahap awal keterpaparan konsumen dalam Brand Awareness berlanjut ke pemahaman konsumen tentang nilai dan atribut merek dalam Brand Knowledge. Langkah selanjutnya adalah Brand Image. Konsumen mendapatkan gambaran dan imajinasi tertentu tentang suatu merek, kemudian tahap Brand Experience, di mana konsumen menyentuh 'realitas' yang ditawarkan merek tersebut. Jika realitas konsumen positif, maka langkah selanjutnya adalah Brand Loyalty. Konsumen mulai menginvestasikan ikatan emosional mereka dalam hubungan yang berkelanjutan. Semakin dalam hubungan tersebut terjalin maka semakin kuat modal afektif konsumen dalam suatu merek, sehingga merek tersebut menjadi salah satu bagian esensial dalam kehidupan konsumen. Merek menjadi kesenangan ideologis. Merek menjadi 'agama' yang dijaga, ditaati, dan konsumen pun berbagi nilai-nilai merek yang dirasakannya untuk menarik konsumen lain bergabung dalam lingkaran ideologi merek yang mereka pegang. Tahap ini adalah saat merek mencapai makna yang paling dalam dan posisi tertinggi pada tingkat afeksi konsumen, yakni tahap pamungkas Brand Spirituality. Model AKIELS dalam hirarki branding dapat menjadi perangkat strategis untuk mengukur kinerja merek dalam hubungannya dengan konsumen. To cite this article (7th APA style):Wijaya, B. S. (2013). How ‘Deep’ is Your Brand? The Hierarchical Effects Model of Emotional Branding. Journal Communication Spectrum, 3(2), 158-169. https://doi.org/10.36782/jcs.v3i2.1974
Laurencia Steffanie Mega Wijaya Kurniawati, Rustono Farady Marta, Mercedes Amanda
Published: 28 February 2021
Journal Communication Spectrum, Volume 10; https://doi.org/10.36782/jcs.v10i2.2142

Abstract:
Abstract The rapidly developing communication and information technology has forced government agencies to adapt by disseminating information or educating the public through digital media. MARBEL online games with the theme of new habits provide a means of disseminating education related to the importance of maintaining a clean and healthy body, especially for early childhood. This study aims to analyze the content of the game using Philip Mayring's qualitative content analysis method regarding categorized interpretations based on characteristics in a reality, which in this study is a game for early childhood MARBEL New Habits. This is in line with government policies and efforts to harmonize community activities in the new normal era. In addition, it is also supported by the optimization of the use of Digital Media Literacy as a theoretical framework that is presented to understand the importance of technological advances in the midst of the COVID-19 Pandemic, this conceptual dimension that is comprehensively discussed also functions as a cognitive construction tool for early childhood related to a new hygiene culture known as a protocol. health. The results of this study show that the ability to play online which is close to the child's environment can have a significant positive effect, especially on new habits of early childhood, as well as show that technological advances provide opportunities for policymakers to disseminate information and education to the community. Keywords: Content Analysis, Mayring, MARBEL Online Game, COVID-19, Digital Media Literacy. Abstrak Teknologi komunikasi dan informasi yang berkembang pesat membuat lembaga pemerintah harus ikut beradaptasi dengan melakukan penyebaran informasi ataupun edukasi masyarakat melalui media digital. Permainan daring MARBEL dengan tema kebiasaan baru memberikan sarana dalam penyebaran edukasi terkait pentingnya menjaga kebersihan dan kesehatan tubuh khususnya bagi anak usia dini. Penelitian ini bertujuan menganalisis konten permainan tersebut menggunakan metode analisis isi kualitatif Philip Mayring mengenai interpretasi yang dikategorisasikan berdasarkan karakteristik dalam sebuah realitas, yang dalam penelitian ini adalah permainan bagi anak usia dini MARBEL Kebiasaan Baru. Hal ini sejalan dengan kebijakan dan upaya pemerintah guna menyelaraskan aktivitas masyarakat dapat berlangsung dengan baik di era new normal. Selain itu juga ditunjang optimalisasi penggunaan Literasi Media Digital sebagai rerangka teoritis yang dihadirkan untuk memahami pentingnya kemajuan teknologi di tengah Pandemik COVID-19, dimensi konsptual yang dibahas secara komprenhensif ini difungsikan pula sebagai alat konstruksi kognitif anak usia dini terkait budaya kebersihan baru yang dikenal sebagai protokol kesehatan. Hasil dari penelitian ini memperlihatkan kemampuan permainan daring yang berada dekat pada lingkungan anak dapat memberikan pengaruh positif khususnya pada kebiasaan baru anak usia dini secara signifikan sekaligus memperlihatkan bahwa kemajuan teknologi memberikan peluang bagi pemangku kebijakan dalam penyebaran informasi maupun edukasi kepada masyarakat. Kata kunci: Analisis Konten, Mayring, MARBEL, COVID-19, Literasi Media Digital. To cite this article (7th APA style):Kurniawati, L. S. M. W., Marta, R. F. & Amanda, M. (2020). Utilization of Covid-19 Digital Media Literacy through the New Habit Marble Online Game in Early Children. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2142
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