Online Information and Communication Through WeChat and Chinese Students’ Decisions for Studying in New Zealand
Open Access
- 17 September 2022
- journal article
- research article
- Published by Bastas Publications in Online Journal of Communication and Media Technologies
- Vol. 12 (4), e202235
- https://doi.org/10.30935/ojcmt/12468
Abstract
The objective of this study is to explore Chinese students’ preferences and decisions about studying in New Zealand. The empirical data are collected through a questionnaire, conducted among the Chinese WeChat users studying in tertiary institutions of New Zealand. While the research findings affirm that Chinese students do gain international studying information from WeChat, they may not use it as their primary channel. However, they agree that they like to obtain information about studying, politics, the economy, society, education, career development, and life in New Zealand through platforms on WeChat, and through their friends’ or acquaintances’ WeChat Moments. The information about the top three important factors are natural environment and general standards of safety (75%); government policies on immigration (74%); and relative stability of the society and economy (65.4%) whereas career development and life in New Zealand (56.7%); availability of scholarships (56.7%); and political and economic environment (52.9%) are of less importance to Chinese students’ decisions of studying in New Zealand.Keywords
This publication has 53 references indexed in Scilit:
- Trading places: The role of agents in international student recruitment from AfricaJournal of Further and Higher Education, 2013
- Understanding aspirations and expectations of international students in Australian higher educationAsia Pacific Journal of Education, 2013
- Strategies and policies for Hong Kong's higher education in Asian marketsInternational Journal of Educational Management, 2011
- Sustaining student numbers in the competitive marketplaceJournal of Higher Education Policy and Management, 2010
- Exploring Factors Influencing Student Study Abroad Destination ChoiceJournal of Teaching in Travel & Tourism, 2010
- Promoting Hong Kong's higher education to Asian marketsInternational Journal of Educational Management, 2010
- Educational value: how students choose universityInternational Journal of Educational Management, 2010
- Choosing a higher education study abroad destinationJournal of Research in International Education, 2009
- Chinese “Little Emperor”, cultural values and preferred communication sources for university choiceYoung Consumers, 2009
- An introduction to technologies commonly used by college studentsNew Directions for Student Services, 2008