In 2004, Nanchong city was awarded the title of “China Silk Capital”, the only one in western China, in “The Belt and Road” national strategy to promote the implementation of the process, Nanchong as an important node city and the source of silk culture, cocoon silk cultural resources with outstanding characteristics and obvious advantages. The article first analyzes the important status of silk culture in Nanchong, then discusses the Nanchong silk culture in the con-text of the new era of communication dilemma, and proposes that Nanchong should make full use of silk culture elements to build the city’s image, build the western silk capital exhibition brand, build Nanchong silk culture film and animation base, and create a special silk cultural and creative IP brand.