Strategies for a Small to Medium-sized Enterprise to Engage in an Existing Ecosystem
Open Access
- 3 November 2021
- journal article
- research article
- Published by Carleton University in Technology Innovation Management Review
- Vol. 11 (7/8), 5-19
- https://doi.org/10.22215/timreview/1453
Abstract
IntroductionRecent advances in ecosystem theory prescribe that small and medium sized enterprises (SMEs) need to develop offers that are modular and form complementarities with other offers that are unique or supermodular (Jacobides et al., 2018). Supermodular complementarity takes place when “more of A makes B more valuable”. For example, the more widespread availability ofKeywords
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