Study on the Integrated Development of Cinnamon Industry in Fangchenggang of Guangxi

Abstract

SWOT analysis was adopted to analyze the integrated development of the cinnamon industry in the city of Fangchenggang. The integrated cinnamon industry in the city enjoys great advantages and opportunities, but there are also some problems in its development process, such as the low educational level of cinnamon farmers, weak driving ability and brand influence of leading enterprises, as well as the lack of a strong benefit coupling mechanism. To solve these problems, this paper puts forward several suggestions, such as extending the industrial chain to realize the integration of the primary, secondary and tertiary industries, attaching importance to brand building, optimizing the structure of practitioners, and strengthening the training of cinnamon farmers, optimizing a number of innovative regional enterprises that can lead the development of cinnamon industry and closely connects farmers, and improving the benefit coupling mechanism between farmers and enterprises.