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Research on New Media Communication Strategy of Local Tourism in Shiyan City

雨石 昊
Published: 1 January 2022

Abstract: Under the influence of China’s macroeconomic growth, “Internet+ tourism” has entered a medium growth and development stage. New media stands out by virtue of its features of multiple forms of content, wide coverage of people, fast transmission speed and light operation mode. The application of new media in tourism is an innovation point, but how to use it is a difficult problem. This paper deeply analyzes the revitalization and prosperity of scenic spots under the “Internet+ tourism” by studying the new media platform of Shiyan local tourism industry.
Keywords: new media / Internet / Shiyan / tourism / deeply / scenic / coverage / virtue / stands

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