What determines the choice of tourist destination? Based on the comprehensive tourist surveys by VisitDenmark in 2004, 2008 and 2011, we find that both Danes and tourists from countries close to Denmark attach great importance to safety, but it is also important for nationalities such as Americans and Japanese. Furthermore, tourists staying at hotels and youth hostels ascribe less weight to safety than tourists using other accommodation forms. Finally, returning tourists ascribe more weight to safety than first-time tourists.