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PERCEPTIONAL DIFFERENCES IN ARCHITECTURAL FACADE PERCEPTION DUE TO ARCHITECTURAL EDUCATION

Emine Yildiz Kuyrukçu, Tuğba ÖZDEMİR ERDOĞAN

Abstract: Aim: In this study, the façades of tourism buildings designed with different currents (universalism, regionalism, syncreticism, contextualism, neovernakularism) on the Antal-ya coastline, in terms of 'taste', 'chaos', 'affection', 'familiarity', by groups of architects and non-architects. It is aimed to examine how it is perceived. Method: For this purpo-se, the fronts of 20 tourism buildings from 5 different styles, designed with a modern and postmodern approach, were analyzed by 60 people through a questionnaire. In the survey, adjective pairs such as impressive / ordinary, original / imitation, coarse / elegant, modest / flamboyant, complex / plain, familiar / unfamiliar, modern / outdated, questio-ning the façade features for tourism buildings were evaluated with a five-digit semantic differentiation scale. The analysis of the data sets obtained through the questionnaire was performed with the IBM Statistical Package For The Social Sciences (SPSS) 23 For Windows statistical software package program. At the beginning of the study, it was thought that the subjects would have perception-behavioral performance differences depending on the architectural education. Results: Unlike the non-architect profession, the architect group liked the universalism, neo-natalism and regionalism movements, found it impressive and original; It was determined that he did not like the synchterism and contextualism movements as complex, rude and outdated. Conclusion: In the analysis, it was seen that the differences between architects and non-architects are statis-tically significant. As a result of the study, it was determined that there are significant differences between architects and non-architects in evaluating the adjectives of expres-siveness, complexity, familiarity and originality. İndividuals who do not have an archi-tectural education are familiar with the traditional inspired structures, and they find the-se structures impressive It is for the individuals who study architecture to find modern and regionalist structures impressive and original.
Keywords: buildings / package / structures / architects and non architects / PERCEPTION / familiarity / survey / differentiation / behavioral

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