Pengaruh Price Discount dan Bonus Pack terhadap Impulse Buying melalui Nilai Hedonik di Carrefour Surakarta
Open Access
- 30 June 2018
- journal article
- Published by Universitas Proklamasi 45 Yogyakarta in Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
- Vol. 7 (2), 129-140
- https://doi.org/10.30588/jmp.v7i2.362