Abstract
As a content producer and presenter of the radio show program, "The Wings of Culture", broadcasted live every Friday on Radio Ribat Fm, Monastir, I have faced different challenges. This paper draws on my personal experience to examine the various challenges I have so far met while presenting the program. My presentation tackles in its first part how the radio host should inform, instruct, and entertain simultaneously the audience especially that the program targets British and American literature and civilisation. The second important challenge to address is how to use voice, word choice, and pitch in order to enact an effective public performance, and accordingly help the audience create the required mental picture specifically in the condition of the absence of a visual image. The third part, however, is devoted to talk about how to manage time, work under pressure, and have quick thinking particularly when engaging in conversation with a guest.