INTEGRATIVE-INNOVATIVE MODEL OF SOCIO-CULTURAL ACTIVITIES MANAGERS TRAINING: A CONCEPTUAL AND ANALYTICAL VIEW

Abstract
Introduction. The relevance of the research at the scientific-theoretical and practical levels is related to the need to introduce scientific and organizational support of an integrative-innovative approach to the process of professional training of students majoring in management of socio-cultural activities. Purpose and methods. The purpose of the article is the scientific substantiation and development of theoretical-methodological, conceptual and analytical-applied bases of formation of integrative-innovative educational model of training of managers of socio-cultural activity of Ukraine. Scientific analysis was performed using methods of analysis and synthesis; identification; structural and functional modeling; abstract-logical; calculation and analytical; system (system approach and system analysis); tabular; graphic; trend methods; method of statistical and comparative analysis. Results. The article analyzes the current problems of professional competence identification of managers of socio-cultural activities in the subject field of their future profession. Generalizing concepts, status and trends in the specialty “Management of socio-cultural activities” are considered at the general scientific and practical levels. Conclusions. Proper and clear understanding of the competence structure and content of training will help determine the role and place of future professionals in the socio-cultural sphere of the country. The scientific novelty lies in the substantiation of the conceptual author’s decision on the integrative-innovative model of socio-cultural education. The practical significance of the research in the scientific and applied results and conclusions of the study, which will serve as a practical tool for adequate management decisions in the socio-cultural sphere.