Using product development information to spur the adoption of continuous improvement products
- 10 June 2020
- journal article
- research article
- Published by Springer Science and Business Media LLC in Journal of the Academy of Marketing Science
- Vol. 48 (6), 1156-1173
- https://doi.org/10.1007/s11747-020-00730-6
Abstract
No abstract availableThis publication has 45 references indexed in Scilit:
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