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Strategic Role of Mobile Commerce (M-Commerce) Payment System: Establishing New Competitive Advantage

Haim Abdullah, Abdul Manaf Bohari, Ari Warokka, Ashraf Abdussalam
Journal of Electronic Banking Systems pp 1-14; doi:10.5171/2012.578329

Abstract: A Mobile based payment system or m-commerce is an emerging issue of e-commerce in Malaysia.It is recognized by both academia and practitioners as one of the fastest growing and preferable medium of making business transactions.This study investigated the benefits of m-commerce payment method, and services satisfaction on m-commerce providers. Respondents were those who had experienced using this mode of payment.The main objectives of the study were; a) to\ud determine the level of m-commerce awareness in Malaysia; b) to determine the level of m-commerce payment system usage among Malaysian; c) to determine the level of m-commerce\ud payment environment among Malaysian; and d) to determine the relationship between payment system and payment environment toward m-commerce services satisfaction.The results show that m-commerce is another tool that is both highly intangible and possesses specific characteristics.It\ud can be developed and made as another avenue for firms to create competitive advantage
Keywords: services / Advantage / competitive / Payment system / Commerce Payment / Malaysian / Determine the Level

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