New Search

Advanced search
Export article
Open Access

KETERKAITAN FAKTOR DEMOGRAFI DENGAN MOTIF BERPINDAH PILIHAN LAYANAN HOTEL BERBINTANG DI KOTA BENGKULU

Sri Wahyu Putri, Muhartini Salim
Managament Insight: Jurnal Ilmiah Manajemen , Volume 12, pp 23-39; doi:10.33369/insight.12.2.23-39

Abstract: The purpose of this research is to examine the relationship between demographic factors and switch motive based on variabels pricing, inconvenience, core service failure, service encounter failure, response to service failure, attraction by the competitor, ethical problems, and involuntary switching. A questionnaire was utilized on 93 respondents of one-star hotels, 61 respondents of two-stars hotels, and 59 respondents of three-stars hotels in Bengkulu City. Analysis technique used is a test cross tabulation. According to the results of this research, the average responses of respondents to switch motive based on variabels pricing, inconvenience, core service failure, service encounter failure, response to service failure, attraction by competitor, ethical problems, and involuntary switching is in high category. The results of this analysis indicate that the overall demographic factors have a significant relationship with the switch motive based on variabels pricing, the core service failure, response to service failure, and ethical problems. However, overall demographic factors exist which hasn't relationship with the switch motive based on variabels inconvenience, service encounter failure, attraction by competitor and involuntary switching.Keywords: Demographic, Pricing, Inconvenience, Core Service Failure, Involuntary Switching.
Keywords: Hotels / Demographic Factors / Encounter / switch motive based / based on variabels

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

Share this article

Click here to see the statistics on "Managament Insight: Jurnal Ilmiah Manajemen" .
Back to Top Top