The Innovation Pyramid as the basis of the design process: a didactic methodology proposal for product design education

Abstract

In the current scenario, companies wishing to remain competitive must invest in innovation, not just in a technological and/or procedural way, but providing products that improve experiences for users/ consumers, resulting in a growing demand for design professionals who do not always have in their educational paths the stimulus for the development of required competencies and skills. Supported by concepts of design-driven innovation, this proposal presents a didactic methodology based on Rampino´s Innovation Pyramid, having as target professors of product design graduation courses, suggesting resources and didactic strategies to assist the teaching of innovative products development and to promote discussions on this topic.