La Ecologización de la Industria de la Moda: actores y procesos

Abstract

In recent decades, companies in the clothing industry have adopted principles and criteria of environmental and social sustainability. The most innovative companies form a business hub called green fashion, sustainable fashion, eco-fashion, bio-fashion, ethical fashion, environmental fashion. ecological clothing or "slow fashion". So. is this a passing trend or a structural change? Using the hypothetico-deductive method, bibliographic and statistical analyses and studies of published cases, this study investigates the environmental behavior of the main social sectors or stakeholders involved in the operation of the fashion industry. The results reveal that the change toward the greening of the clothing industry is in fact structural and is led by the most advanced countries. Contributions to this structural change come from public administrations via environmental, commercial and consumer legislation, from international NGOs by means of alert campaigns that raise consumers' environmental awareness, from researchers identifying chemical risks, and from designers and companies using ecologically friendly materials in fabrics and incorporating ethical practices in manufacturing processes.