Decisions and Coordination in E-Commerce Supply Chain under Logistics Outsourcing and Altruistic Preferences
Open Access
- 27 January 2021
- journal article
- research article
- Published by MDPI AG in Mathematics
- Vol. 9 (3), 253
- https://doi.org/10.3390/math9030253
Abstract
Considering the peculiarities of logistics in the electronic commerce (e-commerce) supply chain (ESC) and e-commerce platform’s altruistic preferences, a model including an e-commerce platform, third-party logistics service provider, and manufacturer is constructed. Based on this, three decision models are proposed and equilibrium solutions are obtained by the Stackelberg game. Then, an “altruistic preference joint fixed-cost” contract is proposed to maximize system efficiency. Finally, numerical analysis is used to validate the findings of the paper. The article not only analyzes and compares the optimal decisions under different ESC models, but also explores the intrinsic factors affecting the decisions. This paper finds that the conclusions of dual-channel supply chains or traditional supply chains do not necessarily apply to ESC, and that the effect of altruistic behavior under ESC is influenced by consumer preferences. Moreover, there is a multiparty win–win state for ESC, and this state can be achieved through the “altruistic preference joint fixed-cost” contract. Therefore, the findings of this paper contribute to the development of an e-commerce market and the cooperation of ESC members.Keywords
Funding Information
- National Natural Science Foundation of China (71971129)
- Science and Technology Support Program for Youth Innovation of Colleges and Universities in Shandong Province (2019RWG017)
This publication has 56 references indexed in Scilit:
- Procurement strategies of E-retailers under different logistics distributions with quality- and service-dependent demandElectronic Commerce Research and Applications, 2019
- How does presence influence purchase intention in online shopping markets? An explanation based on self-determination theoryBehaviour & Information Technology, 2018
- E-commerce logistics in supply chain managementIndustrial Management & Data Systems, 2017
- Responsive supply in fashion mass customisation systems with consumer returnsInternational Journal of Production Research, 2017
- Improving performance by coordinating a supply chain with third party logistics outsourcing under production disruptionComputers & Industrial Engineering, 2017
- Optimal Shipping Strategy and Return Service Charge Under No-Reason Return Policy in Online RetailingIEEE Transactions on Systems, Man, and Cybernetics: Systems, 2016
- Effects of e-commerce channel entry in a two-echelon supply chain: A comparative analysis of single- and dual-channel distribution systemsInternational Journal of Production Economics, 2015
- Research on e-Commerce Logistics System Informationization in ChainProcedia - Social and Behavioral Sciences, 2013
- Electronic Logistics Service Quality (e-LSQ): Its Impact on the Customer’s Purchase Satisfaction and RetentionJournal of Business Logistics, 2011
- Price and lead time decisions in dual-channel supply chainsEuropean Journal of Operational Research, 2010