The objective of this article is to analyze, describe and compare the legal framework for alterna-tive dispute resolution between trademarks and .MX domain names, which is subject to a series of international administrative rules, so that they are known, understood, and differentiate the existing legal norms, and at the same time promote the defense of trademark rights against abuse due to the registration and use of domain names in Mexico.The article has been divided in two parts: a substantive part and an adjective part. The first part, the substantive law, is based on the application of the Uniform Dispute Resolution Policy regar-ding domain names and its variant, the Dispute Resolution Policy regarding domain names for .MX, for conflict resolution by domain names in the alternative or extra jurisdictional adminis-trative route, through alternative methods of conflict resolution or controversies in intellectual property matters, which are applied by the conflict resolution the service providers that are accre-dited by the Internet Corporation to the Assigned Names and Numbers (ICANN). The second part, the adjective law, is made up of the procedural administrative rules, which are applied in the case of conflicts over .MX domains and trademarks, this is a series of regulations that establish the procedure that is based on the indicated policies, the regulation of the provider and the regu-lation of the alternative mechanism used in the solution to these conflicts, the Expert decision.The study of the legal norms, which are applied in the Mexican case by .MX domains, is relevant, to expand their knowledge, share their content and establish recommendations for the defense of trademark rights in the alternative route.