The youth e-cigarette epidemic: New estimates of JUUL Labs’ revenue from youth users in the US

Abstract
Introduction: Past 30-day e-cigarette use increased by 78% among high school students from 2017 to 2018, an increase attributable to pod-style devices. JUUL Labs (JUUL) insists they do not market their product to teenagers. We created several scenarios to estimate the percentages of JUUL’s...