Trends in Digital Marketing for Biodiversity Conservation

Abstract

With the digital boom that we have been experiencing for several years now and that has been significantly maximized due to the current situation caused by the pandemic, it is not a secret that the different economic, social, political, environmental initiatives, among others, have taken advantage of digital channels to convey their message to a greater number of individuals. The purpose of this editorial is, thus, to illustrate some digital marketing trends in the field of biodiversity conservation, trends that can be perceived from mechanisms such as social media advertising, virtual influencers, and mobile games. The current biodiversity crisis and what it represents for the survival of humanity has raised concerns among many people and organisations around the world. Hence, the interest in transcending barriers and engage a greater number of individuals who can contribute their solution. If digital is the future, why not continue exploring its true potential to tackle the biodiversity crisis?