Viticulture has proved to be an alternative for farmers in the northen and northwestern Rio de Janeiro State; however, the activity is still very recent and requires the development of agronomic and managerial techniques. Therefore, the objective of this work was to diagnose the production areas and the characteristics inherent to the inner and outer environment of this farming enterprise. It was observed that the grape-growing farms predominate in an average area of 1 hectare, with productivity between 20 and 25 t/ha, with offer in the harvest and in the off-season. The inner points are stronger than the weak ones, and can be adjusted with the joint execution of the viticulturists allied to the opportunities, such as agrotourism and the diversification of available cultivars that allow a greater offer of the product and minimize the inherent threats observed, such as climatic variations and the shortage of skilled labor. These identified points may indicate competitiveness strategies for the wine market in the studied regions.