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A Measurement Scale of the Attitude towards the Branded Product Sales Promotion
Home
Publications
A Measurement Scale of the Attitude towards the Branded Product Sales Promotion
A Measurement Scale of the Attitude towards the Branded Product Sales Promotion
MT
Mouna Damak Turki
Mouna Damak Turki
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11 October 2017
journal article
Published by
IBIMA Publishing
in
Journal of Marketing Research and Case Studies
Vol. 2017
,
1-15
https://doi.org/10.5171/2017.941656
Abstract
No abstract available
Keywords
ATTITUDE
MEASUREMENT SCALE
PRODUCT SALES PROMOTION
BRANDED PRODUCT SALES