AFFECTIVE TECHNOLOGY AND CREATIVE LABOUR IN INDONESIA’S EXTRACTIVE INDUSTRY

Abstract

Purpose: This article examines affective technology to understand the significance of creative labour in Indonesia multinational oil and gas companies in the city of Balikpapan, East Kalimantan. Methodology: The data is gathered from desk studies by reviewing policies, monographs, and printed documents, and ethnographic observations to understand the social and cultural context. Main findings: We identified two types of affective technologies created by creative labours: the visual simulation to create new subjects and visual efforts to forge corporate reputation. They are important in helping in the production of subjects and the value of corporate branding. Practical Implications: This study shows the need for extractive industries to pay more detail in providing safety instructions for their employees. Creative workers can be the right agents to compose effective messages with their ability to touch the affective side of employees through the works they produce. Social Implications: The creative workers are increasing in number; however, their nature of work which is mainly based on gigs is somewhat vulnerable in developing countries like Indonesia. Closer cooperation with the big industries will be favorable for them with the hope that in return they will come up with some products to strengthen the companies' social responsibility. The novelty of study: While previous studies have rarely underlined the interplay between creative work and extractive industries, this article provides insight into affective technology within the context of extractive industries.