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The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with The User's Involvement as Intervening

Aslamia Rosa, Achmad Widad, Islahuddin Daud
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS , Volume 3; doi:10.29259/sijdeb.v3i2.146-156

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Keywords: motorcycle / consumer perceptions / Motorbikes / Directly / Consumer Decisions / Risk Readiness / involvement is not an intervening

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