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Determinant Analysis of Financial Literature of MSME: Study Case at Kediri, Bali, Indonesia

Yanira Ayu Nani, Anak Agung Istri Ngurah Marhaeni

Abstract: The people who work in Micro, Small and Medium Enterprise (MSME) with high financial literacy could increase the value of products and service MSME provides which affected their own businesses. This research tries to analyze the financial literacy of people who work in MSME in Kediri Regency based on simultaneous and partial influence from variables such as education level, income, length of business, age, and gender against the level of financial literacy The population is taken from every SME worker in Kediri Regency with sample of 99 respondents. The result suggests that the financial literacy of MSME workers in Kediri Regency is considered medium level. The variables such as education level, income, length of business, age, gender simultaneously influence the financial literacy MSME worker in Kediri Regency in a significant way. Those variables have a significant and positive impact on the financial literacy SME worker in Kediri Regency. Male MSME workers have higher financial literacy compared to females.
Keywords: MSME / literacy / simultaneous / Medium / Kediri Regency / worker in Kediri

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