In the current era of 4.0, the internet has become a basic need for every individual, especially now the world is preparing for the metaverse era. Many segments that have experienced a shift in activities that were originally conventional have now switched to digital systems. The purpose of writing this article is to find out the digital marketing strategy for Balinese handicrafts in the new normal era and to find out whether the digital marketing strategy can increase sales of Balinese handicrafts in the new normal era. In this study, the researcher used a qualitative research with a phenomenological exploration approach using the sampling technique of snawball sampling and saturation. The results of this research are (1) The perpetrators of MSMEs (Micro, Small and Medium Enterprises) in Bali have used digital marketing in marketing. (2) The digital media used by these MSME actors are Facebook, Instagram and WhatsApp. (3) By utilizing the Facebook, Instagram and WhtasApp applications as media for digital marketing strategies for handicraft MSME actors on the island of Bali, it has been proven to increase sales of handicraft products, especially in the new normal era. (4) The most of these balinese handicraft MSMEs (Micro, Small and Medium Enterprises) are ready to accept the challenges of the metaverse