Analysis on the Mode of Multinational Retail Enterprises Entering Chinese Market—Take Walmart, Carrefour and Metro as Examples

Abstract

With the rapid development of the world economy and the increasingly prominent trend of globalization, retail enterprises have gone abroad to the world. But their operation in the Chinese market is not optimistic. This paper mainly researches multinational retail chain development strategy in China, and analyzes their poor performance in Chinese market, then learns from foreign retail chain enterprise development experiences, puts forward some suggestions for Chinese retail enterprises to enter the foreign market, fully explores the competitive advantages of Chinese retail enterprises.