A Study on Price Spread and Marketing Efficiency of Fish Marketing in Nalgonda, Suryapet and Yadadri Bhuvanagiri Districts of Telangana

Abstract

Aim: To analyze the price spread and marketing efficiency in marketing of fish in Nalgonda, Suryapet and Yadadri Bhuvanagiri districts of Telangana state. Study Design: The study was conducted in Nalgonda, Suryapet and Yadadri Bhuvanagiri districts of Telangana state during the year 2019-20. Nalgonda district was purposively selected as it has highest area under fish farming in Telangana. Suryapet and Yadadri Bhuvanagiri districts were part of undivided Nalgonda district before formation of new districts in Telangana in 2016. Hence, they were also included in the study. Methodology: A sample of 60 fish farmers and 30 market intermediaries were randomly selected for the study. Primary data was collected from respondents using pre-tested questionnaire by survey method. Price spread, producers share in consumer rupee and marketing efficiency of fish were computed. Results: Three marketing channels were found prominent for marketing of fish viz., Channel 1 (Fish farmer ⇨ Commission Agent/Trader ⇨ Wholesaler at Hyderabad ⇨ Retailer at Hyderabad ⇨ Consumer), Channel 2 (Fish farmer ⇨ Commission Agent/Trader ⇨ Wholesaler at Kolkata ⇨ Retailer at Kolkata ⇨ Consumer) and Channel 3 (Fish farmer ⇨ Commission Agent/Trader ⇨ Vendor ⇨ Consumer). Among the three channels, Channel 3 was found highly efficient with marketing efficiency of 2.04% followed by Channel 1 (1.80%) and least for Channel 2 (1.33%). Conclusion: Encouraging fish farmers to form into Co-operatives or Fish Farmer Producer Organization and bringing awareness in producers and consumers on daily prices of various fish species will help in developing the marketing of fish.