Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love
- 14 August 2021
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 39 (1), 59-75
- https://doi.org/10.1002/mar.21573
Abstract
No abstract availableKeywords
Funding Information
- Fundação para a Ciência e a Tecnologia (Project UIDB/05037/2020)
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