Facebook usage patterns looking into the mind via the ICAP engagement framework

Abstract

This study aimed to establish an accurate baseline for Facebook usage and to investigate its learning potential via biometric perspective. This was explored by asking college students to browse their own Facebook page and peruse the content while wearing a high-fidelity EEG headset to record brainwave activity they experienced. Their actions were then coded using the empirically based Interactive-Constructive-Active-Passive (ICAP) engagement model to identify elements that could potentially be leveraged for learning. Based on these results, Facebook does not seem to make an ideal learning platform, due to higher frustration levels during higher cognitive tasks compared to passively consuming personally relevant non-instructional content. However, it may have more positive impacts on learning as long as initial frustration level is transformed smoothly to engagement and motivation for some learning opportunities and activities.