Using Web Text Analytics to Categorize the Business Focus of Innovative Digital Health Companies
Open Access
- 3 November 2021
- journal article
- research article
- Published by Carleton University in Technology Innovation Management Review
- Vol. 11 (7/8), 65-78
- https://doi.org/10.22215/timreview/1457
Abstract
1. IntroductionTo identify new business ideas and shape opportunities, the founders of new ventures should systematically scan the market environment and search for new information, associate previously unconnected information, and make judgments about the commercialization potential of their business ideas (Tang et al., 2012). This is especially important in emergingKeywords
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