ANALYSIS OF EFFECTIVENESS OF COMPANIES PARTICIPATION IN INTERNATIONAL STRATEGIC ALLIANCES

Abstract

Strategic alliances in the global economy are seen as one of the fundamental pillars of business development sustainability. The analysis of scientific papers showed the absence of reasonable methods of analysis and assessment of the participation effectiveness in strategic alliances. The purpose of the study is to develop the analytical tools assess the participation effectiveness in international strategic alliances. The methodological basis of the research served as scientific, mathematical-statistical, analytical methods, systematic approach to assessing the effectiveness of the participation of companies in international strategic alliances. Scientific results are systematization, analysis and development concepts, objectives and benefits of establishing an international strategic alliance development and testing methodology for identifying synergistic effects of participation in alliances that includes qualitative and quantitative components.