Translating means-end research into advertising strategy using the meccas model
- 1 December 2017
- journal article
- Published by Franco Angeli in ECONOMIA AGRO-ALIMENTARE
- No. 3,p. 333-356
- https://doi.org/10.3280/ecag2017-003003
Abstract
No abstract availableThis publication has 17 references indexed in Scilit:
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