Analysis of Consumer Well-Being with Reference to Materialism and Money Attitude

Abstract

Considering the increasing consumer demand and increasing pressure for having more and more money to fulfill that desire for consumption of material goods, the present study explored materialism and money attitude on consumer well-being. A selfadministered questionnaire survey was used to collect primary data. A step-wise linear regression model was used to test materialism and money attitude on consumer well-being. Materialism negatively affected consumer well-being; dimensions of money attitude were not significantly affecting consumer well-being. Materialism and money attitude together determined the consumer well-being.