This paper seeks how market research make impact on digital marketing .Digital marketing is the path for the marketers through electronic communication to channelize the goods and services towards market place.Digital marketing is the method of promoting a brand,a product,or a service through one or more forms of electronic media such as the Internet, mobile instant messaging,wireless text messaging,podcasts,online radio channels,digital television,and mobile apps. Market research is the process of gathering valuable information about the needs and preferences of consumers.It helps in determining if there is market for a product or service and is a key part in developing any business.It gives businesses an insight into the profiles and spending habits of consumers and provides companies with the data necessary for making good business decisions.