Abstract
• Radiology has developed into a central and important part of patient care. • A combination of technological developments, increasing workload and radiologists' behaviour run the risk of diminishing the visibility of radiologists to referrers and patientsRadiology has developed into a central and important part of patient care. • It is vital for the successful future of radiology that we remain conscious of the need to maintain visibility of who we are and what we contribute to patient care.