Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach
- 12 October 2020
- journal article
- research article
- Published by Springer Science and Business Media LLC in Corporate Reputation Review
- Vol. 24 (4), 247-262
- https://doi.org/10.1057/s41299-020-00107-z
Abstract
No abstract availableKeywords
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