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DIGITALIZATION IN SMALL BUSINESS FOR WOMEN ENTREPRENEURS IN UKRAINE

Kostadin Kolarov, , , Karina Bukrieieva

Abstract: From September 2020 to April 2022, the “DIGI-WOMEN, digital entrepreneurship tools and support for women entrepreneurs” project is being implemented within the “Erasmus +” program. Project coordinator is the University of National and World Economy, Sofia, Bulgaria. Project partners are National Technical University “Kharkiv Polytechnic Institute”, Ukraine; Bit-management Beratung Gesmbh, Austria; Baltijas Juras Regiona Klasteru Eksperti, Latvia; Consulenza Direzionale di Paolo Zaramella, Italy; CEPOR Centar za politiku razvoja malih i srednjih poduzeća i poduzetništva, Croatia; Greek Association of Women Entrepreneurs – SEGE, Greece. Project overall objective is to develop a training program that will train experts in order to offer trainings and mentorship sessions that are tailored to the needs of the female entrepreneurs digitalizing their business and help them overcome the obstacles they face in the digitalization. As a result of analyzing the relevance of digitalization in small business for women entrepreneurs in Ukraine the conclusion was made that important areas of digitalization are: search for ideas for business and substantiate these ideas using digital technologies; creation and promotion of business websites; presentation and promotion of business in social networks; implementation of a CRM system at the enterprise. A training program is proposed to prepare experts who will then train women entrepreneurs who run small businesses. The program is designed in such a way that women entrepreneurs have mastered precisely those areas of knowledge that are recognized as the most important in the studies. The program consists of a number of trainings on the following topics: "Training techniques for women entrepreneurs in small business", "Search and Substantiation of Ideas for Business", " Development, deployment, analysis and promotion of the web site ", "Introduction to Social Media Marketing (SMM), "Implementation of digital technologies on the example of the Bitrix24 CRM system".
Keywords: women entrepreneurs / CRM system / digital technologies / substantiate / Substantiation of Ideas / business for women / implementation

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