Abstract
The new public service theory provides a rich theoretical perspective and scientific methodology for the education management innovation of colleges and universities in China. The meaning of “humanity”, “responsibility” and “service” can help to change many problems in the education management of colleges and universities in China. To build a service-oriented education management model for colleges and universities, we need to:(1) Establish a public service concept and change the administrative management style of higher education;(2) Build a common value base and promote the participation of multiple entities in higher education management;(3) Deepen the responsibility of social services and realize the “legal management” of higher education.