Luxury brand consumption and counterfeiting: A case study of the Portuguese market
Open Access
- 28 July 2021
- journal article
- research article
- Published by LLC CPC Business Perspectives in Innovative Marketing
- Vol. 17 (3), 45-55
- https://doi.org/10.21511/im.17(3).2021.04
Abstract
LLC “CPC “Business Perspectives” - publishing platform for academic journalsKeywords
This publication has 31 references indexed in Scilit:
- Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countriesJournal of Business Research, 2016
- An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from BrazilBrazilian Business Review, 2012
- Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brandsJournal of Brand Management, 2012
- Co-creating value for luxury brandsJournal of Business Research, 2010
- To buy or not to buy a “counterfeit” Ralph Lauren polo shirtAsia-Pacific Journal of Business Administration, 2009
- The specificity of luxury management: Turning marketing upside downJournal of Brand Management, 2009
- Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty CountriesMarketing Letters, 2005
- Measuring perceptions of brand luxuryJournal of Brand Management, 2004
- The Marketing of Luxury Goods: An exploratory study – three conceptual dimensionsThe Marketing Review, 2003
- A new way to combat product counterfeitingBusiness Horizons, 1988