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Zoreslava Brzhevska, Roman Kyrychok

Abstract: The conceptual model of information reliability includes information resources, sources of information, factors of information confrontation, sources of factors of information confrontation (threats to authenticity), goals of attackers, functions, methods and means of ensuring reliability, and reliability indicators. The reliability of information (the degree of trust in data) contained in information resources is largely determined by the quality of sources and the ability of individuals to influence information processes. However, the concept of reliability of information is often associated with the categories of integrity and availability of information resources. All this must be ensured in the functioning of the information space in conditions of accidental or intentional informational influences. A necessary condition for achieving the required level of reliability of information is the construction of a comprehensive system for ensuring the reliability of the information. Information space of enterprises exists in the system of commodity-money relations, which is based on the concept of economic efficiency and can not afford to spend uncontrollably and unreasonably material resources for any activities. As a result, the assessment of the level of reliability of information and decision-making on measures to improve it raise the concomitant task of assessing the economic effect of their implementation.
Keywords: functioning / decision making / reliability of information / model / informational influences / information confrontation / information space

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