Hotels are one of the accommodation business entities that use part or all of their parts as lodging services, food and beverage serviceproviders, and various other services for the general public which aremanaged by commercial means. Sutan Raja Hotel is one type of starhotel that will be built in Kendari city and it is hoped that this hotelcan help improve the welfare of the people of Kendari City. Buildinga star hotel in a developing city like Kendari is not an easy matter,because in the construction of a hotel, it must also pay attention tothe feasibility of building the hotel, both from the market, financialand technical aspects. The purpose of this research was to analyze the feasibility ofdeveloping Sutan Raja Hotel in Kendari City based on market,technical, and financial aspects. And to find out information andinput to the owner whether the construction of Sutan Raja Hotel inKendari City is feasible to be implemented in terms of market,technical, and financial aspects. The results of the technical aspects show that the construction ofSutan Raja Hotel in Kendari City is feasible, because it has a strategiclocation to carry out a business investment project for a hotel, withthe distance around relatively close to the tourist attractions andother entertainment places. From the market aspect to get hotelrooms rented at star hotels in Kendari City, it is found that thenumber of hotel rooms to be rented at Sutan Raja Hotel Kendari Cityis 12,370 units per year and will increase by 200-300 units annuallyfor 25 years of operation . The feasibility assessment of the projectproposal was carried out an analysis, namely NPV was generated Rp.320,941,000,000.00 (positive NPV) as desired, BCR obtained 2.55greater than 1, IRR obtained 26.512% greater than the 12%commercial interest rate