The design and aesthetics of national brand clothing is the key to national brand clothing going to the world. The aesthetics of national brand clothing combines practicality and artistry, and its design needs to abide by economic laws and humanistic laws, and it needs to reflect the aesthetic characteristics, color characteristics, pattern characteristics, decorative characteristics and Chinese elements of the national culture. The application of national traditional cultural symbols to the design of national costumes needs to highlight the national connotation of national costumes and carry forward the excellent ideological culture of national traditions.