Evaluation on the adoption of transportation e-marketplace in vietnam from the demand side’ viewpoint

Abstract
Studying on transportation e-marketplaces (TEMs) has today received much concern because developing TEMs helps enterprises and their customers reduce operation costs and improve supply chain efficiency. This study evaluates the adoption of TEMs in Vietnam based on the demand side’s perspective, including the viewpoint of shippers and the Transport Service Providers (TSPs). While shippers and TSPs around the world are facing various issues related to transportation and logistics process in the competitive market, TEMs is a potential solution which can offer response to those challenges such as transaction cost reduction, better transport capability, inefficiency diminishment, … In Vietnam, TEMs is still a new concept with the limitation of usage, so that the number of researches on this topic is scarce. This study followed the quantitative research method via SPSS technique of data analysis to provide a brief view of TEMs adoption in Vietnam. These insights can make contribution to both research and practice in the future.