Service quality in a mobile-banking-applications context: do users’ age and gender matter?
- 2 July 2018
- journal article
- research article
- Published by Taylor & Francis Ltd in Total Quality Management & Business Excellence
- Vol. 31 (15-16), 1639-1668
- https://doi.org/10.1080/14783363.2018.1492874
Abstract
In the present research, authors try to understand how customers evaluate mobile service quality (MSQ) in the context of mobile banking (MB) applications. Consequences such as e-trust, e-satisfaction, e-loyalty and e-word-of-mouth (WOM) were explored. Responses from 337 users of Tunisian MB applications were examined using structural equation modelling. The research points out the moderating role of customers’ age and gender in the relationship between some dimensions of MSQ and e-trust. These characteristics were used to define customers’ expectations depending on the most important MSQ components that affect their level of e-trust. E-trust seems to determine customers’ e-satisfaction. E-trust and e-loyalty affect separately e-loyalty, which has an impact on e-WOM.Keywords
This publication has 105 references indexed in Scilit:
- Consumer trust toward retail websites: Comparison between pure click and click-and-brick retailersJournal of Retailing and Consumer Services, 2013
- The influence of electronic service quality on loyalty in postal services: the mediating role of satisfactionTotal Quality Management & Business Excellence, 2013
- Moderating effect of age and gender on consumer style inventory in predicting Indian consumers’ local retailer loyaltyThe International Review of Retail, Distribution and Consumer Research, 2012
- Socio demographic determinants and knowledge, attitude, practice: Survey of family planningJournal of Family Medicine and Primary Care, 2012
- Modeling Influences on Impulse Purchasing Behaviors During Online Marketing TransactionsJournal of Marketing Theory and Practice, 2007
- Service personalization and loyaltyJournal of Services Marketing, 2006
- Customer satisfaction and loyalty in online and offline environmentsInternational Journal of Research in Marketing, 2003
- DiscussionPersonality and Individual Differences, 2000
- Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternativesStructural Equation Modeling: A Multidisciplinary Journal, 1999
- On the evaluation of structural equation modelsJournal of the Academy of Marketing Science, 1988