Abstract
Vaccine refusal has been a recurring situation that transpires both in mainstream and social media for over a decade even up to this day. With the goal towards national health recovery, this editorial letter calls for science-based information campaigns on vaccines against COVID-19 in all possible venues. It discusses the background from which the call is grounded, theoretical arguments that explain people’s intention behavior, and the importance of information campaigns. This call hopes to increase COVID-19 vaccine literacy programs and encourage high vaccine acceptance and intention among Filipinos.