The Halal Product Guarantee Law established by the government in 2014 is the legal basis for halal product guarantees implementation in Indonesia. The law has become the basis of formation of Halal Product Organizing Agency. As a service realization, a Halal Certificate Service Task Force was formed to function on serving regional halal certification. This article aims to analyze the obstacles and challenges of halal certification services in West Java Province. The author uses primary data and descriptive qualitative as method. The results showed that the community had an awareness of halal certificate’s importance. They also understood the obstacles and challenges of service procedures in the Provincial Halal Certificate Service Task Force as necessity of an effective service process. Business actors have a positive perception of time, cost, SOPs and technology usage, which is understood as an important and modern part of achieving fast and easy service. The service elements in form of hospitality, convenience, and response received a fairly high score. The function of consulting services received a good assessment, because it is considered capable of motivating business actors to have a halal certificate, to understand halal certification’s importance, to behave discipline, and to obey the rules as a process of getting recognition over halal products. They are also having better value on halal and thoyib’s understanding