Research on the Current Situation and Countermeasures of Geographical Indication Brand in Henan Province from the Perspective of Evidence-Based

Abstract

Aiming at how to adapt to the upgrading of agricultural industrial structure, develop and protect the geographical indication brand products and market share in Henan Province, this paper studies the current situation and countermeasures of geographical indication brand in Henan Province. Visual analysis is based on data, theory and research results. This paper analyzes the quantity of geographical indication products and the registration of three departments in Henan Province, the distribution of output value and category output value of geographical indication products, and the influencing factors and distribution characteristics of the top ten geographical indication brand products with the most comprehensive value in Henan Province, getting the difficulties faced by the brand construction of geographical indication products, and giving the corresponding countermeasures.