BUSINESS MODELS DIGITALIZATION OF ENTERPRISES BELARUSIAN INDUSTRIAL COMPLEX: DIRECTIONS, RISKS AND TOOLS

Abstract

The article is devoted to the study of business models digitalization of the national industrial complex on the example of the Republic of Belarus. Considering the business models digitalization as an integral part of digital transformation, following the production and industrial services digitalization, the author substantiates the need, when choosing new digital technologies introduced into production, to take into account their impact on the transformation of business models. As a promising direction for improving the business models digitalization of the Belarusian industrial complex enterprises, the author highlighted the expansion of the functional use of digital platforms to attract additional resources and competencies of partners, establish direct contacts with consumers, obtain information about the state of the market and quickly exit to international markets. Taking this into account, as well as the potential risks of business models digitalization (risks of cyber attacks, risks of technological dependence, risks of supply shortages, risks of data redundancy, risks of losing critical skills, risks of monopolization, risks of economic security), the author proposed practical recommendations for the development of digitalization of enterprises of the national industrial complex of the Republic of Belarus.